Tampons Market to Reach $2.4 billion by 2010, According to New Report by Global Industry Analysts, Inc.

Growth in the tampons market is sustained by innovations and novel features in the developed markets and increasing awareness levels in the developing countries. By the year 2010, world market for tampons is projected to reach $2.4 billion.

San Jose, CA (PRWEB) April 10, 2008 -- Tampon, the sanitary protection product, has gained mixed reviews since its introduction in 1930s. The product is used extensively by women in developed countries including the United States, Canada, and Western Europe. However, the use of tampons in Asia-Pacific, Africa, and Eastern Europe is limited due to cultural and cost-related factors. Of the 1.7 billion potential market size, only 100 million women use tampons, reflecting a poorly penetrated market.

Europe and the United States account for more than 3/4th of the world tampons market (http://www.strategyr.com/Tampons_Market_Report.asp), as stated in a recent report published by Global Industry Analysts, Inc. Europe represents the largest market for tampons, with an estimated $1.1 billion in sales for 2008. In the United States, more than 70% of women in the US use tampons. Rising levels of consumer education, and growing awareness regarding hygiene products are the major factors contributing to the rising demand for sanitary protection products, including tampons. Moreover, increasingly active lifestyles and the growing proportion of female athletes has contributed to the higher demand for tampons.

Recurrence of TSS cases in recent years has affected tampon sales, with women shifting to alternatives such as sanitary pads. However, innovations and improved product designs, besides increase in unit prices are expected to push value sales. Scented tampons, and tampons that expand width wise for enhanced comfort are few innovations, which have proved beneficial for tampon companies. Innovative products introduced by a company is replicated and offered by almost all the players in tampon market. Novel variations such as biodegradable and flushable tampons, light absorbency products and plastic applicators have facilitated growth of the tampon segment in the recent past.

The report titled 'Tampons: A Global Strategic Business Report" published by Global Industry Analysts, Inc., offers a comprehensive analysis of the industry, market drivers, issues, trends and competition.

Key players profiled in the study include Johnson & Johnson, Kimberly Clark Corporation, Natracare LLC, Lil-lets Group Limited, Playtex Products, Inc., Procter & Gamble, Rostam Ltd. The report reviews the competitive landscape in an intensely competitive global market along with market shares of leading players and brands in global and regional markets. The report also focuses on research and development activities, product introductions/developments, and strategic corporate activity of major market participants across various product categories

For more details of this research report please visit http://www.strategyr.com/Tampons_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) (http://www.strategyr.com) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.

Telephone 408-528-9966

Fax 408-528-9977

Web Site www.StrategyR.com

###