Bonten Media Group Selects Matrix Solutions to Provide Sales Strategy Tool for Enhanced Media Sales

Bonten Media sellers use CRM and sales operations solution to increase advertising revenue and win more business.

Pittsburgh, PA (PRWEB) April 15, 2008 -- Today, Matrix Solutions announced that Bonten Media Group has signed an agreement to equip all of their 16 television media sales teams and corporate headquarters with MatrixPlus™, the leading sales strategy and CRM tool suite for the media industry.

"When the amount of money you make depends on the amount you sell, it's crucial to know you're focusing on the right accounts...that's why we chose MatrixPlus," commented Tom Stemlar, senior vice-president of sales at Bonten Media Group.

MatrixPlus is the only solution tailored to the unique needs of media selling, integrating the tools necessary to take the sales process from strategy to execution. MatrixPlus anticipates the need to proactively, efficiently and strategically manage and communicate with customer accounts and gives sales and operations management special views. From historical and future revenue streams, to convergent selling initiatives, users gain greater insight, are able to gauge trends and investigate hot button report items.

About Matrix Solutions and MatrixPlus:

Matrix Solutions is the industry leader in providing sales strategy software and consulting services to media companies encompassing print, television, radio, cable, online and outdoor. Today over 800 customer sites and 10,000 users depend on Matrix Solutions to achieve their sales planning, strategic selling and forecasting objectives as part of their daily routine to ensure their selling efforts yield the greatest results. Matrix Solutions is headquartered in Pittsburgh, PA. For more information, visit www.matrixplus.com.

Contact:

Deborah Shearman

Vice President Product Management & Marketing

Matrix Solutions

412-697-3070

Leslie Currie, Senior Marketing Specialist

Matrix Solutions

412-697-3076

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