The UPS Store Launches New Ad Campaign Featuring Map Placements on Weather.com More than 4,300 Store Locations Featured on Interactive Weather Map as Points of Interest Sponsor Atlanta, GA (PRWEB) April 11, 2008 The Weather Channel Interactive, Inc. (TWCI) today announced The UPS Store as the anchor sponsor of the points of interest on the weather.com interactive map as a part of its latest campaign. The more than 4,300 The UPS Store locations are now included as pinpoints on the interactive weather map as a part of a retail location overlay that users can select. When the pinpoint is selected, the user gets location and promotional information for that particular The UPS Store, as well as current weather conditions and store information. Along with the interactive map sponsorship, The UPS Store is also featured in the ad locations adjacent to the map. Along with demonstrating the convenience of store locations, The UPS Store campaign will highlight their wide range of products and services. Since its launch in early 2007, the interactive map on weather.com has been immensely popular, with users spending five times more time on the new maps than with past weather maps. Available with one click from all city pages on weather.com, the map allows the user to easily pan, zoom and animate to get unmatched detail of current radar and satellite imagery and offers the option of viewing road or photographic aerial maps. "Having The UPS Store on our interactive maps is a perfect fit," said Sheila Buckley, vice president, national ad sales for TWCI. "Adding their more than 4,300 store locations makes the map an even more valuable tool for people who are checking the weather while planning their day." About The Weather Channel Interactive
For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit http://www.weather.com/press. About The UPS Store and Mail Boxes Etc.
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