Sugars Babies Launches Website Offering Infant Products for Babies of Color *Site includes a baby shower registry; accepts Visa and MasterCard

African American owned business launches website that provides nursery decor and accessories that celebrate children of color.

WASHINGTON, DC - October 20, 2003 -- For expectant parents of color, finding cute and cuddly products for a babys room has been hard to do. Sugars Babies, LLC is changing that. Sugars Babies is focused on helping families of color celebrate their newest family members with four-piece bedding sets, onesies, photo albums, receiving blankets, lamps, infant caps, bibs, and gift sets --all with images of children of color. And now it is even easier to get Sugars Babies merchandise via the companys newly launched website, www.SugarsBabies.com.

Infant products have been behind the curve on being sold over the Internet," says Sugars Babies VP of Sales and Marketing, W. Hasani Johnson, "but no matter what business you are in, being able to expose your offerings to the world at such a low cost is invaluable." Sugars Babies projects a 150% increase in sales over the next 12 months due to their internet presence. Founder and Chief Executive Officer Fern Johnson said, Were happy that now our customers can shop for our products over the Internet." She also added that Sugars Babies remains committed to getting its products into retail outlets as well.

Customers can now view all Sugars Babies products online and place secure orders. The website also offers an electronic registry service so friends and family will know exactly what mom and dad want for baby. This is an excellent resource for baby showers.

About Sugars Babies, LLC

Sugars Babies, which is African American-owned, was founded in 1998 after Fern Johnson discovered a need for a line of quality, yet affordable, infant products that foster esteem and celebrate the rich and lively heritage of people of color. Products are manufactured and distributed in both California and Washington, D.C.

CONTACT INFORMATION:

W. Hasani Johnson, VP Sales and Marketing

Sugars Babies, LLC

http://www.SugarsBabies.com or info@SugarsBabies.com

PHONE: 202.905.7320 or 877.679.3389

ADDRESS: P.O. Box 70530 SW

Washington, DC 20024

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