Join Campaigner Email Marketing for a Marketing Profs' Webinar

Industry expert Luc Vezina leads webinar to help marketers improve their email marketing with Mass Customization techniques.

Montreal, QC (PRWEB) April 12, 2008 -- Throughout 2007, marketers and industry experts alike have been extremely vocal about the strength and reach of email marketing (www.campaigner.com). And with good reason; the DMA reported an average ROI of $48 for every dollar spent on email.

To achieve these results, marketers must take a consumer-centric approach. Blasting emails and pushing irrelevant content is no longer acceptable, and will damage your reputation and often resulting in deliverability problems. Alternatively, profitable email marketing hinges on the unique one-on-one relationship you build with each prospect and customer. Using email marketing automation technology, mass customization is within the reach of marketers, without IT support and at a reasonable cost compared to search or other digital media.

In this webinar, attendees will learn:

• How to transform communications from company to consumer focused

• What tools are necessary prior to mass email customization

• How to use tree-branch logic to ensure the right message, goes to the right person,

at exactly the right time

• How mass customization can be applied to both B2B and B2C programs

Who: Luc Vezina is VP, Marketing and Product Management of Campaigner, and an advocate of permission-based email marketing and a keen supporter of relevant, one-to-one mass communications. He is responsible for driving the direction of Campaigner's products --- which let marketers carry out relevant, personalized dialogues with their customers. Vezina maintains a sharp focus on industry trends and marketing technology, ensuring that the Campaigner products maintain a value to marketers unrivaled in the industry.

Where: Live, Online Webinar

When: Mass Customization: Low Cost, High return

Thursday, April 17, 2008 12pm Eastern (9am Pacific)

Cost: $129

Register -- http://www.marketingprofs.com/marketing/online-seminars/156

Contact: Gemma Mendham, 1-888-845-4544 ext. 358 , press(at)campaigner.com

About Campaigner

Campaigner's (www.campaigner.com) software-as-a-service email marketing solutions enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way - resulting in more profitable relationships. Campaigner partners with industry leaders including Salesforce.com, Comcast and Yahoo!; provides applications to companies such as Nokia, PriceWaterhouseCoopers, Nielsen Media Research, AT&T, West49 and over 10,000 small and medium-sized businesses.

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