The Coaching Queen Successfully Helps to Launch National Media Attention for Client, AntiPoleez through Aggressive and Controversial Public Relations Campaign

The Coaching Queen, Melissa Vokoun, has successfully helped launch national and international press and media interest by launching a controversial press release about the product AntiPoleez™. The Press Release highlighting both the practical aspects of the product and the controversial name of the product that removes all traces of alcohol, tobacco and pungent foods from the breath. By focusing on the negative reaction to law enforcement about the hindrance of first detection on alcohol on a suspect's breath, the story has caused media buzz in TV, radio, and print.

Chicago (PRWEB) April 15, 2008 -- The Coaching Queen, Melissa Vokoun, has successfully helped launch national and international press and media interest by launching a controversial press release about the product AntiPoleez™.

The Press Release highlighting both the practical aspects of the product and the controversial name of the product that removes all traces of alcohol, tobacco and pungent foods from the breath. By focusing on the negative reaction to law enforcement about the hindrance of first detection on alcohol on a suspect's breath, the story has caused media buzz in TV, radio, and print.

Feature stories done with the President of AntiPoleez™, and Marketing & Media Coach, Melissa Vokoun, The Coaching Queen, have appeared on local and national television networks - FoxNewsNY, CNN Headline News, FoxNews, and national radio shows: Mancow in the Morning, Jonathan Brandmeier, and Rich Amato. The Coaching Queen also wrote the AntiPoleez company statement for the CNN Headline News feature story blasting the product for inhibiting police officials' ability to smell alcohol on the breath of suspected drunk drivers. Although in no way does AntiPoleez™ prevent accurate readings on a breathalyzer or the ability to successful grade a field sobriety test, the product's name is the classic marketing versus society's perceptions.

The Coaching Queen, Melissa Vokoun, is a Business Advisor and Marketing Guru positioning her business to assist the entrepreneur, business owner, and emerging professional organization to maximize the ability to gain exposure through marketing, public relations, and practicing of good business essentials and relationship marketing.

The Coaching Queen and her staff continually think "outside the box" to gain the exposure and attention necessary in this fast-moving and vibrant information age.

About The Coaching Queen:

The Coaching Queen - Melissa Vokoun - has been involved in assisting business owners find successful strategies to grow their businesses for over 26 years. With a strong emphasis on client/customer attraction and retention, marketing and infrastructure, the Coaching Queen assists her clients in all phases of marketing, relationship marketing, client attraction and retention - and working with their business to insure they are building an effective infrastructure to sustain business growth without sacrificing profitability.

In her own business as The Coaching Queen, she welcomes the opportunity to work with clients in gaining greater success and profitability in their business by instituting strong business essentials and implementing cost-effective and powerful marketing strategies. Some of the programs and strategies can be viewed at the website: http://www.coachingqueen.com

She can be reached at: 847-392-6886.

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