iolo Brings System Mechanic® to French Market With Micro Application Alliance

iolo Partnership with Micro Application brings a localized product to French-speaking markets, and gives the publisher rights to sell System Mechanic in France.

Los Angeles, CA (PRWEB) April 15, 2008 -- In a deal signed earlier this year, iolo technologies, LLC (http://www.iolo.com), a Los Angeles-based software company, has partnered with Micro Application, a French publisher and software distributor, to distribute System Mechanic, iolo's top ranked PC Tune-up utility to the French market.

With over 19 million users worldwide, System Mechanic is the world's top-selling PC Tune-up product. To date, however, the product has been available exclusively in English, but the company is now looking to heighten its visibility by launching an aggressive localization initiative that will allow for market penetration in non-English-speaking areas of the globe.

"This agreement introduces the iolo brand and our industry-leading System Mechanic technology to a promising new market," said Noah Rowles, CEO of iolo technologies. "We chose Micro Application because of its track record, its marketing expertise, and its solid reputation. We're confident that our partnership with Micro Application will create long-term benefits for both companies involved and of course for French-speaking customers as well."

The French-language version of System Mechanic (http://www.microapp.com/logiciel_iolo_system_mechanic_1367.html) is available on the Micro Application website for the retail price of 39.95 euros (€39.95), and may be purchased as an electronic download or as a boxed item. A single license can be legally installed on up to three PCs.

ABOUT IOLO SYSTEM MECHANIC

System Mechanic is a dedicated PC Tune-up utility (http://www.iolo.com/sm/7/std) designed to keep a system in peak operating condition. The software combines over 40 powerful tools in a single integrated console, repairing and maintaining a PC automatically.

All computers slow down with use as their owners install and uninstall software, add and delete files, and perform any of the normal activities that leave file remnants, fragmented drives, registry conflicts, and system errors that impair PC performance.

While Microsoft Windows includes basic utilities that clean up junk files and organize hard drive space, System Mechanic goes far beyond Windows in power, scope, and thoroughness, resulting in sustained PC performance close to the level of a computer just out of the box.

ABOUT IOLO TECHNOLOGIES

iolo technologies, LLC (http://www.iolo.com), a privately held firm located in Los Angeles, produces award-winning software that optimizes and protects Windows systems. iolo products are recognized worldwide for providing comprehensive and effective solutions that meet a wide range of PC needs. The iolo product line includes System Mechanic and System Mechanic Professional®, a comprehensive suite of PC optimization and security tools; iolo AntiVirus™ and iolo Personal Firewall™, software for Internet security; Search and Recover™, a powerful data recovery program; and DriveScrubber®, a utility that deletes data permanently, beyond all ability to recover it. iolo products are carried in over 15,000 retail storefronts and are also available from all major e-tailers, by mail order, and from a multitude of distributors and resellers in the U.S. and abroad. For more information, please visit www.iolo.com.

ABOUT MICRO APPLICATION

Founded in 1981, Micro Application (http://www.microapp.com) publishes mass audience software, video games, technical books, and IT goods. Since 1997, the company has been the number one publisher of Vie Pratique (practical applications) in France, and now sells an additional 5.5 million products annually in French-speaking Canada, North Africa, Switzerland, Benelux, and Senegal.

Micro Application's diverse catalogue of software, games, IT books, and printing paper reaches a broad base of customers with varying skills. The company has grown rapidly since 2002, and adds 300 new products to its catalogue each year. For more information, please visit www.microapp.com.

CONTACT INFORMATION

iolo technologies, LLC

Becky Meert

Email: press@iolo.com

tel: 323 423-1030

fax: 323 257-8885

Micro Application

Agathe Hugon

Email : ahugon@microapp.com

tel: 01 53 34 20 63

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