Ken Stanton Musics Customer Retention Marketing Strategy is Music to Their Ears.

Ken Stanton Music, a leading chain of Atlanta-based music stores has taking their marketing to a higher octave. Traditionally, Ken Stanton Music had marketed itself to the general public through such advertising mediums such as radio, newspaper, billboards, and direct mail. But Atlantas oldest and most established music store needed a fresh new marketing approach to stay in-touch with their stores loyal customers.

Marietta, GA (PRWEB) October 23, 2003 -- Ken Stanton Music, a leading chain of Atlanta-based music stores has taking their marketing to a higher octave. Traditionally, Ken Stanton Music had marketed itself to the general public through such advertising mediums such as radio, newspaper, billboards, and direct mail. But Atlantas oldest and most established music store needed a fresh new marketing approach to stay in-touch with their stores loyal customers.

Our customers are our most valuable asset", explains Ron Chenoweth, marketing director for Ken Stanton Music. We needed a new, innovative, and cost efficient means to promote our in-store events as well as create a consistent top of mind awareness with our customers". Ken Stanton turned to Loyalty Marketing Solutions, a Marietta-based email marketing firm, for assistance.

Loyalty Marketing designed a database building strategy and a customized email newsletter campaign for the four location music store. Each email message highlights the stores events and promotions, as well as gives each recipient a special Newsletter members only" incentive discount coupons on highlighted items.

Email addresses were collected through both an in-store campaign and an online sign-up form via their website, KenStantonMusic.com. Loyalty Marketing then creates a monthly graphical based email message and sends it out to everyone in the database.

The campaign since inception has grown to over 3000 customers email address. The database growth that Ken Stanton has experienced is tremendous considering the short time since inception and their number of locations" explains Dave Banko, President of Loyalty Marketing. In the current environment of email spam, consumers are hesitant to give out their email address to just anyone. This growth just goes to show the tremendous amount of confidence those customers have in Ken Stanton Music".

Privacy is a major concern of this campaign. We wanted to create an environment of trust in which each consumer who had given us their email address felt confident that their information was not going to get into the hands of spammers" notes Chenoweth. Without this sense of trust, our customers confidence in our newsletters and ultimately in our stores will diminish". This is the reason that each one of the sign-up form contains the phrase We will NEVER give or sell your information to anyone.

The results of the campaign have been well beyond our lofty expectations" explains Chenoweth. The customers are bringing in the coupons, and we always notice spikes in store traffic as well as web traffic each time the monthly newsletter goes out.

This campaign will play a critical role in the marketing plan for Ken Stanton Direct, the companys new online shopping store. Through this email campaign, our best consumers will only be one click away from our online store.

About Ken Stanton (http://www.Kenstantonmusic.com)

Ken Stanton Music is the oldest, most dependable music store in the Atlanta metropolitan area. Since 1949, Ken Stanton Music has provided quality products, service and instruction to its customers. Ken Stanton Music carries the best names in the music industry in pro audio equipment, sound systems, keyboards, guitars, drums, band and orchestra instruments and one of the largest selections of sheet music and karaoke in the area.

About Loyalty Marketing Solutions (http://www.LoyaltyMarketingSolutions.com)

Loyalty Marketing Solutions is a specialized Marketing and Advertising Agency that assists the retail, travel, automotive, and B2B marketplaces in Identifying, Attracting, and Retaining Loyal Customers.

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