Dolls Like Me Unveils New Website

DollsLikeMe.com, a leading provider of multicultural toys and baby gifts, launched a new design for the company website, www.dollslikeme.com. The new site is in direct response to valuable customer feedback. The newly designed version of the leading website features 30% more toys, upgraded browse and search functionality, a cleaner interface, and a simpler more customer-friendly checkout.

New York, NY (PRWEB) April 16, 2008 -- DollsLikeMe.com, a leading provider of multicultural toys and baby gifts, launched a new design for the company website, www.dollslikeme.com. The new website is in direct response to valuable consumer feedback.

"This is the first in series of steps to meaningfully transform the DollsLikeMe.com shopping experience and position ourselves as the world's best destination to buy quality, culturally relevant toys and baby gifts," stated Denise Gary Robinson, president of DollsLikeMe.com.

The newly designed version of the leading website offers a host of enhancements and features, including upgraded browse and search functionality, a cleaner interface, an affiliate marketing program, simpler more customer-friendly checkout, a "wishlist" feature, and an expanded parent resource section.

Now, the online destination for more than 1,000 multicultural toys and baby gifts including multi-ethnic dolls, bi-lingual and multicultural children's books, and puppets is just a "click" away.

The new DollsLikeMe.com experience includes:

• 20% more ethnic dolls

• A new look and feel, featuring a cleaner, more vibrant color scheme and tone

• A new, more intuitive homepage with easier to use navigation tools with a larger area dedicated to showcasing the site's fantastic and deep selection

• Enhanced browsing, enabling users to find their favorite brands fast with a new and improved product categorizing system

• A new, cleaner catalog page with more focus on product images and content

• Simpler, easier-to-use one-page checkout for a quick and painless shopping experience

• A wishlist that enables shoppers to save cart items for a later date

• An enhanced baby gift section, including the Honey B.U.N.S. skin care line designed for ethnic babies

• An expanded bilingual book section

Wanda Pendelton, the multicultural marketing consultant specializing in reaching ethnic consumers who aided DollsLikeMe.com in the re-design, stated, "We are impressed with DollsLikeMe.com's commitment to putting the customer first in all decisions involving the Website. This new design is a giant leap forward for DollsLikeMe.com and we think it will help them in their quest to be the world's best place to buy multicultural toys online."

Along with a brand-new look and easy-to-navigate interface, DollsLikeMe.com provides users with a variety of product-searching techniques that include Brand, Category, Keyword and Browse.

"Our new website reinforces our ongoing commitment to providing our customers with an unparalleled selection of quality, culturally relevant products that help build tolerance, understanding, acceptance and self-esteem in children," said Gary Robinson.

About DollsLikeMe.com

DollsLikeMe.com is a privately held company based in New York, New York. The company is committed to providing parents with a place to go for quality multicultural toys, books and baby gifts. Established in 2005, the company offers more than 1,000 products from more than 225 manufacturers, including a wide choice of Asian, Biracial, Black, Latino, and Native American dolls, multicultural toys and baby gifts, and bi-lingual and self-esteem books.

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