The Association for Downloadable Media Unveils Ad Unit Standards and Audience Measurement Guidelines

Awaited portable media best practices ready for public comment.

San Francisco CA (PRWEB) April 16, 2008 -- The Association for Downloadable Media (ADM), formed to assemble best practices for monetizing consumer-downloaded content, delivered its first committee produced Ad Unit Standards and Audience Measurement Guidelines today for the portable/downloadable media industry. The metrics are available now for public comment for 30 days from today on the association's site at http://www.downloadablemedia.org.

Created to address and identify a set of standardized measurement methods and techniques to monetize podcasts and vidcasts, the ADM Ad Unit Standards and Audience Measurement Guidelines are set to be integrated and maintained across the industry both by sellers and buyers of portable media.

With the ad units, a brand can buy across multiple networks and within independent shows that accept the units. Now advertisers have the ability to scale campaigns to millions of engaged consumers in portable content about which they are passionate. Further, buyers can have increased confidence in the viewer/listener numbers now that the industry shares the same methods for counting and reporting. Accuracy of download metrics is addressed within the new guidelines.

From the ADM Forums at ad:tech San Francisco, Chris MacDonald, Chairman of the ADM stated "We are at a crossroad in our industry where we must deliver accurate reliable industry-sanctioned and cross-system measurement of download media consumption. The ADM guidelines and standards represent a first step to getting ad buyers to fill volume orders."

The ADM is providing three ways to solicit public feedback on the standards and guidelines for 30 days, until May 16, 2008. They include:

* 1: Post comments to the ADM blog at www.downloadablemedia.org

* 2: E-mail comments to info @ downloadablemedia.org

* 3: Mail comments to: Association for Downloadable Media, 611 Pennsylvania SE #164, Washington DC, 20003-4304.

About Supporting Ad Council and the Association for Downloadable Media:

In order to ensure the standards and guidelines issued by the ADM make sense in the business processes of the media industry, the ADM formed an Ad Council, comprised of 14 media strategists from the top interactive agencies and lead by David Herscott, President of MEA Digital as board liaison to vet the plans before releasing them for public comment and ratifying them. The Ad Council feedback is integrated so that when the recommendations are put forth to the industry, they are previously reviewed by media professionals to work optimally with the buying communities systems and processes.

The Association for Downloadable Media is a non-profit organization focused on providing standards for advertising and audience measurement for episodic and downloadable media. Through our volunteer membership, we provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms. For more information, please visit the ADM website at http://www.downloadablemedia.org.

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