Ball’s Food Stores Keep the Online Profits Rolling

Ball’s Food Stores Join MyWebGrocer to Launch Online Grocery Services.

Colchester, VT (Vocus) April 15, 2008

A strong internet presence is vital for any retail grocer. With this in mind, Ball’s Food Stores has chosen MyWebGrocer to build a custom state of the art online channel. Operating supermarkets in the Kansas City area, Ball’s Food Stores enhanced online service will provide their many customers with robust tools that will improve the in store shopping experience.

Ball’s Food Stores has selected MyWebGrocer to advance their current online presence. Features will include an interactive circular, an online advertising program, online shopping list, an integrated recipe database and a new customized website. The integrated services will give Ball’s Food Stores customers an easier, effortless, and more satisfying shopping experience. These customized online grocery services will allow Ball’s Food Stores to better communicate with their valued customers while building loyalty with their existing customers and increasing their customer acquisitions.

“We are looking forward to the launch of our customized online channel” explained Barb Ramsour IT Director for Ball’s Food Stores. “MyWebGrocer’s integrated services will help us retain and acquire new customers. Since they have such a successful track record in the online grocery business, we know we have made the right choice”.

“The web is full of opportunities for retail grocers” explained Curt Alpeter Senior Vice President of Sales. “MyWebGrocer’s Web 2.0 environment allows us to offer state of the art online services that will bring Ball’s Food Stores online channel to a higher level and we are pleased to have them on board”.

About Ball’s Food Stores:
A member of Associated Wholesale Grocers, Inc, - operates 29 supermarkets in the Kansas City area under the Hen House Market and Ball's Price Chopper banners. Hen House Markets are upscale, service-oriented establishments, while Price Chopper is the company's price-impact supermarket format. Ball's Food Stores is a leader in the Kansas City market and is currently taking steps to increase efficiencies and compete more effectively in their marketplace. Founded in 1923 by Sidney and Mollie Ball, the grocery company is run by their son, Chairman Fred Ball, and grandson, President David Ball.

About MyWebGrocer: Number one in the industry, MyWebGrocer leads grocery retailers to profit in the online world since 1999. Based in Colchester, Vermont, MyWebGrocer is the industry leader in providing Internet marketing solutions to over 80 retail grocery chains. MyWebGrocer’s slogan says it all “We Make Online Grocery Work”. For more information please visit “http://www.mywebgrocer.com” http://www.mywebgrocer.com

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