Yellow Magic Wins GOLD YPA Award for Mobile Yellow Pages Directory Publishing Software 'MagicCarpet Mobile'

The Yellow Pages Association (YPA) recognized Yellow Magic Incorporated with the GOLD Industry Excellence Award for Software Innovation which allows YP Directory Publishers to provide access to their directories from Mobile Phones/PDAs for consumer use.

Murrieta, CA (PRWEB) April 17, 2008 -- Yellow Magic Incorporated, a global provider of print and electronic directory publishing software solutions for the Yellow Pages Industry, announced today that featured presenters of the 2008 Las Vegas Yellow Pages Association Conference (YPA) and Exhibition, Neg Norton, President of YPA and David C. Swanson, R.H. Donnelley's chairman and CEO and chairman of YPA, awarded California-based Yellow Magic the GOLD top honors for Industry Excellence for Process Innovation for their new MagicCarpet Mobile software, which allows YP Publishers the ability to have their directories accessed by consumers using Mobile Phones and PDA devices.

Ronald Gale Mintle, Yellow Magic's CEO/President, was delighted to be recognized by the YPA in Las Vegas and was proud to demonstrate MagicCarpet Mobile at the Conference accessing recent Canadian YP customer CANWEST's (NYSE: CWG), Yellow Pages Directory, GoLive! which searches local Name listings, Category listings and provides extended search results, maps, SMS messages, banner ads, and more! "We are so thrilled that so many publishers, large and small, are testing and using MagicCarpet Mobile for mobile phone directory publishing around the globe, including the USA, several international countries such as Canada, Brunei, Thailand, China, starting soon in Antigua," reported Mintle. "Access to Mobile Phone Yellow Page Directories offer a no charge alternative to directory assistance toll calls for consumers and provide the truest sense of local targeted search results for consumers who are mobile and more able to make a purchasing decision, and take action. This is the next step in the evolution of YP directories, and it answers consumer demand for information on-the-go and purchasing behavior," Mintle concluded.

About Yellow Magic Incorporated

Yellow Magic Incorporated is an international software developer for Publishers of Yellow Pages and Directories. Yellow Magic's suite of software programs include complete business management and directory publishing software components which help reduce costs, errors, and overtime, while improving quality and increasing productivity and revenue. They allow longer sales canvasses and shorter production cycles. Component programs include sales management, data verification, contract entry, free listing management, ad tracking, management reports, commissions, billing, collections, font management, pagination, distribution and more for both printed and electronic directories (CD-ROM, Internet and Mobile). YM's customers have published directories in over 45 countries using 19 different languages and range from small publishers to some of the largest publishers in the world.

Yellow Magic is headquartered in Murrieta, CA USA with several regional offices around the globe. Members of the YPA, ADP and ADPAI. Visit us at www.YellowMagic.com

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