E-commerce Can Mean More than Just Internet Sales

Local web design firm helps online retailer transition from virtual to real.

Columbus, OH (PRWEB) April 17, 2008 -- For years, the most significant problem faced by retailers who sold their product exclusively through their website has been satiating the consumer's need to touch, feel, and try out the products prior to purchasing. Thanks to some creative planning and a little innovation, one such online retailer is satisfying the physical curiosity of non-virtual customers, one home show or boutique at a time.

LadiesToolsOnline.com, launched in 2005, sells a variety of power and hand tools for women and girls. In 2008, they recognized a need to expand their reach without building a brick-and-mortar location. Through consultations with Desiant, their web development company, LadiesToolsOnline.com decided to implement a plan to reach a whole new market through "Tool Parties", where a Tool Consultant introduces prospective customers to their product line and allows them to see, feel, and try the tools before buying.

Additionally, LadiesToolsOnline.com began physically stocking their products at shops and boutiques. By using various distribution channels, LadiesToolsOnline.com is able to increase their market penetration and brand awareness without significantly increasing their costs.

"Very rarely has a website owner been so open to maximizing their website's potential through the introduction of new, but not necessarily online, programs," says Barna Kasa, President of Desiant. "The President of LadiesToolsOnline.com has both the insight to recognize a viable opportunity to expand his offline market and the acumen to translate ideas into an actionable plan."

In addition to assisting with the actual development of the idea, Desiant also added program information to the website and setup contact forms for prospective tool consultants and interested shop owners.

For additional information, contact Barna Kasa or visit www.desiant.com.

About Desiant:    

Desiant, LLC is a complete web development company that offers web design services, custom development, local hosting, and online marketing. Serving customers in Central Ohio since 1996 and Western Tennessee since 2006, Desiant is extremely dedicated to providing the best solutions and service to their clients. For more information: 614-889-9336 or www.desiant.com.

Contact:

Barna Kasa

Desiant, LLC

614-889-9336

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