Podcast with Objectivity CEO Discusses How to Compete in the Flat World

In a new podcast, Jay Jarrell discusses how Objectivity/DB has become a vital component of digital plant architectures

Sunnyvale, Calif. (PRWEB) April 17, 2008 - In a new interview with Better Process Podcast's Ken Rayment, Objectivity, Inc.'s President and CEO Jay Jarrell explores how the company's flagship product, Objectivity/DB, is being used by complex manufacturing (http://www.objectivity.com/pages/GF/gate1.asp?doc=http://www.objectivity.com/pdf/Objectivity_DataManagementInTheFlatWorld.pdf&id=70130000000Cnkh?source=BPPR), process control and automation vendors to eliminate bottlenecks, increase productivity and enhance digital plant operations.

The 10-minute podcast, "Industry Report with Jay Jarrell," can be accessed directly on the Better Process Podcast website (http://www.podcasternews.com/bpp/5029/&source=BPPR).

During the interview, Jarrell addresses the emergence of the "Flat World," which has raised new challenges for traditional manufacturers (http://www.objectivity.com/pages/downloads/html/stavish.html?source=BPPR) at all levels of the industry, from small businesses to major vendors.

"The shift toward Flat World operations has made it imperative for manufacturers to change their methods of production and automation," Jarrell said. "In order to stay competitive, enterprises must find new ways of achieving interoperability and collaboration between multiple physical locations and multiple systems."

Objectivity/DB's distributed architecture enables real-time information processing, interoperability and a single, logical view comprised of data from multiple sources. The result is a tool that automation vendors can use to build applications for digital operations, which are essential for manufacturers that need to compete in a rapidly changing global marketplace.

Objectivity/DB is already embedded in multiple automation systems for customers including Metso Automation, Siemens, NEC and Emerson. Due to rapid adoption in the MPC&A industry, Objectivity was recognized as one of 40 emerging software vendors by Manufacturing Business Technology magazine in 2007.

A note on Objectivity/DB

Objectivity/DB has a fully scalable, distributed processing architecture that manages localized, centralized or distributed object databases by synthesizing large, complicated streams of data into a single logical view.

About Objectivity, Inc.

Objectivity, Inc. is the leading provider of distributed, real-time, SOA-enabled database management solutions for mission-critical applications. The company's flagship product, Objectivity/DB, is used by government, security, complex manufacturing, commercial services, science, and engineering organizations to increase speed, precision and productivity. Objectivity remains on the cutting edge of innovation by working directly with clients to build customized programs, find solutions to complicated challenges and seamlessly integrate technology across multiple platforms and languages.

Objectivity, Inc. is headquartered in Sunnyvale, California, USA. Please contact us by visiting www.objectivity.com or calling (408) 992-7100. A 60-day free trial of Objectivity/DB is available on the website, and Objectivity also provides free web-based Object Database Training Courses.

Note to editors: Objectivity/DB is a registered trademark of Objectivity, Inc. All other company, organization, product or alliance names mentioned herein remain the property of their respective owners.

# # #