PerformLine Announces PerformMatch™ Private Link Service

Provides higher education marketers compliance monitoring for affiliate referring URLs, while allowing lead sellers to keep all referring URLs confidential.

New York, NY (PRWEB) August 02, 2011

PerformLine, the leading independent provider of marketing compliance monitoring technologies, announced today the launch of PerformMatch™ Private Link Service (PLS), a managed escrow service that addresses the challenging issue of marketing compliance and referring URL privacy. PerformMatch™ PLS provides education marketers and lead buyers the automated referring URL compliance transparency they demand, while protecting lead sellers and their proprietary and confidential marketing information, including the identities of sub-affiliates and the key words in paid search that are used to drive traffic.

PerformMatch™ PLS is a turn key solution that monitors all affiliate and sub-affiliate pages for compliance violations. The service evaluates each referring URL against PerformMatch™ BPS, its Best Practices for Schools rules set, which identities misrepresentations as outlined by the Department of Education. Evaluated referring URLs are assigned compliance scores with a corresponding violation summary and then reported back to the education institution or their partners in a unique and anonymous fashion. Compliance managers can then notify non-compliant affiliates of the necessary corrections that need to be made to their landing pages and/or creative. PerformMatch PLS also enables automated follow-up with the affiliates to ensure conformity, streamlining the compliance process for education marketers. By assigning each referrer a unique PerformMatch™ PLS ID, the offering is both buy-side and sell-side friendly, allowing compliance to be a mutual goal for both.

“PerformMatch™ PLS solves the friction in the marketplace caused by both maintaining the confidentiality of proprietary assets of the lead sellers as well as ensuring compliance for the lead buyers,” said Alex Baydin, founder and CEO of PerformLine. “We listened and solved the problem by creating the only independent verification solution that enables lead sellers to provide the compliance monitoring data that schools are demanding while still keeping their vast array of affiliate referring URLs concealed though the PerformMatch™ PLS service. It’s a win-win for all.”

About PerformLine, Inc.
PerformLine, Inc. is the only independent online technology and services company dedicated to providing compliance monitoring to clients on both the buy and sell side. PerformLine was founded in 2007 in New York, NY. For more information, visit http://www.performline.com.

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