Mitra Creative Develops MyLifeInSmiles.com for Gen Art and Crest®

Mitra Creative (www.MitraCreative.com) develops MyLifeInSmiles.com Web 2.0 Photo Contest site for leading New York Arts organization, Gen Art (www.GenArt.org). The site, launched in April 2008, was created for the Crest® Whitestrips MY LIFE IN SMILES national amateur photography competition, which will award a $1,000 prize to selected photos of beautiful smiles which will be featured in a Gen Art exhibition in late spring. MyLifeInSmiles.com is Mitra Creative's first comprehensive initiative for a major, worldwide-brand (Crest®/P&G).

New York, New York (PRWEB) April 21, 2007 -- Mitra Creative (www.MitraCreative.com) is excited to announce the launch of www.MyLifeInSmiles.com, created for the Crest® Whitestrips MY LIFE IN SMILES national amateur photography competition in partnership with New York-based GEN ART (www.GenArt.org), "the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists". The online contest went live this month celebrating the launch of new Crest Whitestrips Daily Whitening + Tartar Protection. The competition enables users to upload their favorite smiling photos from now until May 1st, 2008 for a chance to win $1,000. A limited number of photos selected as winners of the MY LIFE IN SMILES contest will be featured in a special exhibition to be hosted by Gen Art in late spring.

Mitra Creative, an award-winning, New York and Taipei, Taiwan-based marketing communications, and interactive, software, video and print production consultancy, developed MyLifeInSmiles.com for Gen Art as a full-featured, metadata-rich Web 2.0 file sharing site. The site enables contest participants to submit photos of their favorite smiles and for visitors to vote on them. "Working with Mitra allowed us to create a really robust online experience for Crest & our contestants. The navigational simplicity of the site's back end will also really help us to curate the competition quickly and efficiently." says Anthony Bovino of Gen Art.

Mitra Creative's President, Karl Joseph Ufert, is thrilled about the outcome of the project: "MyLifeInSmiles.com is a milestone project for us; our first end-to-end initiative - for and with Gen Art - for a worldwide brand (Crest®/P&G). It also continues to demonstrate the richness of our capabilities in full-scale brand integration, in Web 2.0 production and in database design."

About Mitra Creative

Mitra Creative (www.mitracreative.com) provides a broad portfolio of marketing, communications, and interactive, video, business software, and print production solutions to small, medium and large businesses. The company specializes in producing strategic, business-intelligent and vibrant brands, campaigns, and business development/demand generation tools for clients in the fields of Technology, Entertainment & Media, Education and others.

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