ProgressiveTrade Securities, Inc. signs with SpiderSplat Consulting, Inc. PPPA Advertising Service

SpiderSplat Consulting, Inc. (SpiderSplat) and ProgressiveTrade Securities, Inc. (ProgressiveTrade) announce today a strategic partnership that intensifies collaboration between the two companies who have worked together as business partners since ProgressiveTrades inception in 2001.

Cambridge, MA / June 7th, 2002 / NEWSWIRE / SpiderSplat Consulting, Inc. (SpiderSplat) and ProgressiveTrade Securities, Inc. (ProgressiveTrade) announce today a strategic partnership that intensifies collaboration between the two companies who have worked together as business partners since ProgressiveTrades inception in 2001.

SpiderSplat will soon include ProgressiveTrade as a PPPA client (www.spidersplat.com/pppa.htm) and initiate an intensive campaign to bring in customers to ProgressiveTrades newly developed Social Screening Module and companion online trading platform.

Brian Dunn, President & COO of ProgressiveTrade has pledged to outsource exclusively to SpiderSplats all electronic advertising medium, including keyword adverting, PPC ads (Overture, Google, LookSmart), SEO advertising, newsletter, banner, email, paid-inclusions, paid placements, affiliate advertising, impression advertising, and web portal advertising.

The PPPA (Pay-Per-Performance Advertising) service model allows ProgressiveTrade to pay only for advertising that produces verified results, and specific deliverables such as target web traffic, membership subscriptions & usage of the screening tools, thus creating an entirely commission based online advertising budget. The SpiderSplat Consulting service model includes detailed monthly ad campaign reporting, server stat analysis, keyword search engine optimization, and web analytics.

Mr. Dunn explains, "It is essential that ProgressiveTrade has a clear understanding of our customer demographics and their web usage patterns. SpiderSplats web analytics consulting service will help us determine how our customers use the Social Screening Module, understand their trading & surfing patterns, and what we can do to enhance our customers experience."

He adds, SpiderSplat has already demonstrated extraordinary success in driving users to our website, and the partnership with SpiderSplat immediately brings ProgressiveTrade access to both a leading IT consultancy and technical advertising agency; they bring to the table a breadth of knowledge and expertise that will help us grow sales while learning more about our visitors."

Eric V. Melin, President of SpiderSplat Consulting, Inc. commented, ProgressiveTrade has already realized the tremendous potential of our targeted internet advertising service, and I am excited to intensify our partnership. SpiderSplat has pioneered the art of converting web browsers into web customers, and delivers a reliable method of ad buying while freeing the ProgressiveTrade internal resources."

SpiderSplat helps customers increase browser to buyer conversion ratios and average order sizes; average visitor conversion rates are 47% higher when they are a result of the PPPA system. During a trial run of the PPPA service, 7% of the visitors who entered the ProgressiveTrade site fulfilled the desired action (survey completion). In contrast, industry averages range between .2 and 1.5% conversion rates on ecommerce purchases. "Our focus is helping our customers meet and exceed their revenue expectations," said Mr. Melin. "Businesses need effective technology solutions that leverage consumer profile information, web site behavior, and ecommerce transactions. The SpiderSplat solution is focused on affecting the behavior of the 98% of website visitors who 'drop-off. These opportunities will ultimately drive advertising success."

Under the terms of the contract, ProgressiveTrade will allocate a specific monthly online ad budget, which is broken down to daily deliverables in the form of targeted web visitors, page-views, and conversions to specific user initiated actions.

The partnership allows ProgressiveTrade to further expand its presence in the internet competitive marketplace and pursue opportunities in the emerging field of socially screened stock trading and online investing.

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ABOUT SPIDERSPLAT CONSULTING, INC.:

SpiderSplat Consulting is a web strategy consulting firm headquartered in Cambridge, MA founded in 1997. It offers outsourced technical keyword marketing services to compliment, optimize, or replace in-house online advertising for medium-sized eCommerce sites. Specialized in Strategic Web Marketing, Targeted KeyWord Marketing and Search Engine Optimizations; they achieve verifiable results to drive keyword-based web traffic. SpiderSplat PPPA service is a "Pay-Per-Performance Advertising" model where compensation is do only upon verified success. In an age of CPC, PPC, CPA, and CPM based online advertising, SpiderSplat has the technical ability to precisely & accurately predict the success of ad campaigns and buy ad media accordingly. SpiderSplat media buyers and marketers are experienced web professionals and technicians with the technical ability to manage all facets of a web-centric company; and provide a precise return-on-advertising-dollar. Branded ancillary products include: KeyWordROI.com a service to accurately report the return-on-investment of keyword search phrases, TheSpiderTrap.com a proprietary SEO software application, and PositionClick.com a Web Traffic Marketplace.

For further information visit: www.spidersplat.com

ABOUT PROGRESSIVETRADE SECURITIES, INC.:

ProgressiveTrade has created an online financial platform for socially responsible investors. The platform enables investors to use the Social Screening Moduleä to evaluate the performance of companies in relation to social and environmental criteria, integrate that information with financial calculations provided on the site, and execute trades according to the result. ProgressiveTrade will extend the product offering to create a full range of socially screened online financial services, including banking and insurance. ProgressiveTrade is the online financial platform for those who care about corporate social responsibility and corporate accountability.

For further information visit: www.progressivetrade.com