pYzam.com to Launch FAME on MySpace

pYzam.com's FAME application to bring rankings of popularity to the Worlds Largest Social Network

Scottsdale, AZ (PRWEB) April 18, 2008 -- pYzam.com, the world's largest MySpace Toys provider, today announced that it will launch FAME on MySpace (www.myspace.com/whatsmyfame), the world's most popular social network. FAME will calculate and rank the popularity of each MySpace profile, allowing users to determine how famous they are. Empowered by MySpace's newly announced Developer Platform (http://developer.myspace.com), pYzam.com was able to easily build, test, and ultimately deploy FAME.

FAME will display each user's ranking among all of MySpace and also shows how they rank amongst their group of friends, their gender, their area, and more. FAME is completely customizable allowing the user to pick options such as the color, their friends, and what rankings to show. The rankings are calculated based on a variety of metrics such as profile views, friends, votes, and referrals that help keep users active and interested as their scores change every hour.

MySpace first introduced their Developer Platform site on February 5, 2008 beginning a one month application development period allowing companies including pYzam.com, time to build and test their applications in a secure environment before going live to the MySpace community.

On March 13, 2008, MySpace launched the public beta of the Application Gallery (http://apps.myspace.com), enabling broader testing of approved applications by allowing public installation. MySpace members can now discover and add new applications from a variety of categories, including FAME, to both their home and profile pages.

"Bringing FAME to MySpace users will combine their competitive spirit with the natural desire to be famous," said Jason Moore, president and general manager, pYzam.com. "Whether it's the next Colbie Caillat that becomes truly famous or just a group of friends that are curious how they compare, FAME will help MySpace rank everyone's popularity."

As with all MySpace Developer Platform applications, FAME will be able to safely access publicly available profile information including a user's friend list, interests, photos & albums, video, as well as status & mood. FAME will have real estate in five places within MySpace including:

• A MySpace application profile (users can "friend" the apps)

• Access to embed applications on the user homepage (inward facing--for you to see)

• Access to embed applications on profiles (outward facing widget--for friends to see)

• An application gallery listing

• A canvas page

"FAME is a great example of the development community utilizing nearly all the tools at their disposal to create the type of application that just wasn't possible before the MySpace Developer Platform," said Kyle Brinkman, vice president and general manager, MySpace Developer Platform. "The Platform allows us to strengthen relationships with our developers, such as pYzam.com, which will help to enrich the end user experience."

For more information about the MySpace Developer Platform, please visit http://developer.myspace.com.

About pYzam.com

pYzam.com, a unit of Tree Room, LLC, is one of the world's largest providers of specialized content for Social Networks. Known primarily for creating the "Flash Toys" genre of applications while doing business as FreeFlashToys.com, they have since increased their offerings to original graphics, layouts, and tools to be used for most Social Networks. With millions of unique users a month, pYzam.com has gained a reputation with the Gen-Y demographic as being a safe, friendly, and user-oriented free web service.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views (*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Finland, Brazil and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(*) Among the top 2000 domains comScore Media Metrix, December 2007. For more information on comScore Networks, please go to http://www.comscore.com.

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