Amherst Media Presents A New Book By Industry Great Bill Hurter; Existing Light Techniques For Wedding And Portrait Photography

In this book, Bill Hurter covers many tools and presents techniques for using them effectively in even the most challenging of existing light situations. Packed with stunning images from over forty of the world's most acclaimed wedding and portrait photographers, this book is a must for anyone who enjoys outdoor and location photography.

Buffalo, NY (PRWEB) April 19, 2008 -- Amherst Media Presents A New Book By Industry Great Bill Hurter; Existing Light Techniques For Wedding And Portrait Photography

In Existing Light Techniques for Wedding and Portrait Photographers (http://www.amherstmedia.com/miva/merchant.mvc?Screen=PROD&Product_Code=1858&Category_Code=) Bill Hurter covers many tools and presents techniques for using them effectively in even the most challenging of existing light situations. Packed with stunning images from over forty of the world's most acclaimed wedding and portrait photographers, this book is a must for anyone who enjoys outdoor and location photography.

Reacting to a preference in the market for more natural, spontaneous-looking images, today's portrait photographers are spending less and less time in the confines of the studio. It's almost as though life itself has become the studio in which portraits and weddings are now staged and recorded.

This has serious implications for creating professional-quality lighting. In the studio, the walls are black and the only light in the room is what is created by the photographer. In parks, homes, offices, churches, schools and other places today's portraits are made, the conditions are much more variable. There may be light from the sky, windows, lamps, overhead lights, television screens, and much more- and all of it may change by the hour.

The key to success then, is controlling this existing light; being able to harness it, redirect, shape it, intensify it, and in short, get it to perform predictably, just as you would in the studio.

Fortunately, with the advent and acceptance of digital technology by today's professional photographers, existing light portraiture has never been as fun or as easy. With variable ISO settings, photographers can move fluidly from bright sunlight, to shade, to indoor shots. Digital capture also provides the ability to instantly preview images, making it easy to check your results and refine your lighting as needed.

Aside from cameras, today's wedding and portrait photographer also has access to a wide variety of portable tools for controlling existing light. Scrims (light softeners), reflectors (light re-directors), and gobos (light blockers) now come in an almost infinite variety of sizes, shapes, and colors, ensuring a good fit for any imaginable application. Modern portable flash units are also extremely powerful and versatile and often, themselves, fitted with useful modifiers to assist in their pairing with existing light for seamless effects. "This book is a must for anyone who enjoys outdoor and location photography." This book is available at Amazon (http://www.amazon.com/Existing-Techniques-Wedding-Portrait-Photography/dp/1584282282/ref=sr_1_1?ie=UTF8&s=books&qid=1209430912&sr=8-1).

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