Online banking activities continue to prosper

Research and Markets have announced the addition of the Consumer Survey Report: Banking & Lending, 2003 report to their offering.

Online banking activities continue to gain acceptance among the broader Internet audience. The number of financial products an individual owns is a key indicator of online banking likelihood and frequency: Those who own 11 or more show "power user" tendencies. Fifty-eight percent of respondents indicated that time savings, or convenience, was a reason they started to bank online. However, ATMs and branches are considered satisfactory banking channels by many customers, and security concerns continue to deter many consumers from adopting online banking.

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