Latitude Optimizes ZANA Network Portal for Enhanced Member Functionality

Small and medium-sized businesses benefit from next generation business portal.

Saline, MI (PRWEB) April 22, 2008 -- Latitude announced major enhancements to the ZANA Network business portal, an online marketplace and business development resource serving small and medium enterprises (SMEs) worldwide.

The new portal expands business options for its clients and introduces several new features, including a search tool to help identify ideal business partners, a business rating system, trusted member certification, government contracting tools, member connections and partnerships and administrative functions that simplify business processes for SMEs.

"This portal enables our clients to be more efficient dealing with everyday business processes, allowing them more time to focus on their core competencies and building their businesses," said ZANA Network Chief Executive Officer Howard Keating. "ZANA Network provides members the tools necessary to make conducting business easier and helping to achieve the ultimate goal of increasing sales and achieving higher profit margins."

ZANA recognized that the issue of trust and validation is a critical consideration for business. The ZANA member rating system allows members of the network to rate one another based on services performed, providing a reliable resource for buyers and sellers seeking strong references and recommendations before doing business.

"ZANA is an industry leader in leveraging the sense of community for small and medium sized businesses," stated Latitude President Jeff Walter. "They aspire to help identify the businesses which are the best potential partners, saving time and avoiding less than optimum relationships. Our tools help make that sophisticated transaction simple and effective for the user."

About ZANA Network, LLC

ZANA Network is an online marketplace and business development resource for small and medium enterprises (SMEs) worldwide. ZANA Network provides selling, buying and partnering opportunities, trade resources, business guidance and essential services, and enables entrepreneurs, inventors, professionals and other SME business people to come together in a community for mutual benefit. ZANA Network helps businesses grow faster and more profitably.

For more information, visit www.zananetwork.com.

About Latitude

Latitude, a senior technology consultancy, helps the extended enterprise improve operational performance. By focusing on channel performance, learning and certification programs, and other specific business challenges, our consultants have developed proven expertise and capabilities in business intelligence, business portals, online communities, and learning management.

For additional information, visit www.latitudecg.com

Contact:

Patrick McLaughlin on behalf of Latitude Consulting Group

Phone: 734.255.6466

patrickm @ markitstrategies.com

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