Bidchaser.com’s Gift Shoppe Spearheads its Holiday Bash Promotion

Bidchaser.com announces its “Holiday Bash”, a combination of initiatives that will secure this new site’s position as a serious competitor in the online auction marketplace

Orlando, FL (PRWEB) November 6, 2003

“The Holiday Bash brings together the labor of our staff, our current members and our partners into an exciting and fun program.” said Leo Cunha, a cofounder of Bidchaser.com, “Leading the Bidchaser Holiday Bash is our Gift Shoppe. It brings a unique dimension to the online shopping experience. To launch this new tool, we’re making its use absolutely free to our sellers through Christmas.”

Normally, when a seller places an item for sale on an auction site, they have to place each item within a long list of categories. These lists can be as large as 18,000 or more categories on some sites. Item categories are very specific and don’t lend themselves to the kind of process most people use when they are shopping for gifts. In contrast, Bidchaser not only allows its members to place items for sale in the traditional categories, but it also provides an opportunity for items to be placed in the “Gift Shoppe,” where they can be searched according to a variety of occasions or by the intended recipient’s interests or occupation.

In addition to the release of the Gift Shoppe, Bidchaser.com is taking aggressive steps to drive qualified traffic to the site and to increase their sellers' exposure. The Bidchaser Staff is constantly reacting to the needs and requests of its membership, improving the available tools, and keeping a close eye on its competitors and the online auction marketplace.

Bidchaser.com’s recent efforts to prepare for the Holiday Bash include:

• The release of Bidchaser's simple bulk loading tool
• The release of the "Gift Shoppe", free to its sellers through Christmas of 2003
• The launch of its Affiliate Program (http://info.bidchaser.com/affiliates)

These measures are geared towards helping its sellers build, manage and expose their inventory in anticipation of a brisk and successful holiday shopping season.

In addition to these internal, seller-oriented efforts, Bidchaser.com launched a targeted marketing campaign. "We started in early October by working on search engine placement strategies." explained Leo Cunha, "Shortly after starting our positioning strategy; we launched a focused paid keyword campaign. We're thrilled about the immediate results a keyword campaign provides, and our ability to learn and react to changes in the market right away. We monitor and adjust our keyword placement daily so we can provide our merchants the best possible placement and opportunities."

The Bidchaser.com Management Team has also developed sponsorship/promotional agreements with several Online Marketing firms as well as Orlando Villa Vacation Properties, SkyTelecom and Concept Marketing International (CMI). These partners have agreed to provide either premiums or marketing opportunities that will be used in promotions and to attract new users over the month of November and the Holiday Bash Program.

In closing, Mr. Cunha invites current and potential online sellers to visit Bidchaser.com, “Our efforts have created a perfect opportunity for current online sellers, small business owners, artists, crafters, hobbyists and collectors to build or expand their clientele. We created Bidchaser to address the needs of the ‘forgotten traders’ - those who trade in smaller and unique items, and we’ll continue to stand firmly by our goals and mission.”

About Bidchaser.com

Bidchaser.com draws from the experience of seasoned Online Auction Professionals, a top-notch technical team, and a firm commitment to its membership. The Bidchaser Team has created an online community where experienced as well as new auction enthusiasts can exchange their goods at minimum risk in an elegant, simple, and entertaining format.

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For more information contact:

Gail Dunseath

407-264-9990

webmaster@bidchaser.com