eImprovement.com, LLC Builds Up Customer Confidence With PowerReviews™

Top Online Home Improvement Retailer Adds Product Reviews to Enhance Customer Service and Satisfaction

Racine, Wis. (PRWEB) April 23, 2008

PowerReviews(TM) (http://www.powerreviews.com), the Internet's most comprehensive developer of customer review solutions for retailers and their shoppers, announced today that eImprovement.com, LLC, has chosen PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships. eImprovement will be using PowerReviews on its network of stores such as the award-winning eFaucets.com and LightingCatalog.com.

"Word of mouth has traditionally been a powerful way of driving sales," said Michael Fox, COO of eImprovement. "When other consumers give a 5-star rating, the endorsement can provide powerful credibility that we cannot convey otherwise on our product pages. Customers are more willing to take the advice of other shoppers versus what we may advise as best sellers or featured products."

The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.

"The end goal is to leverage this valuable review content across our network of sites as well as on Buzzillions.com - their product review and research shopping portal to drive additional traffic," said Nick Fox, President of eImprovement.

"We are pleased to work with eImprovement.com to provide their network of shoppers with highly relevant product reviews," said Jay Shaffer, VP of Sales and Marketing at PowerReviews.com. "Their customers are actively searching for insightful product feedback and recommendations on their highly personable and stylized products."

About eImprovement.com, LLC
eImprovement.com, parent of websites such as the award-winning eFaucets.com and LightingCatalog.com, is a fast-growing e-commerce company dedicated to providing consumers and professionals with a superior shopping experience. By offering competitive prices, top name brands, and the latest technology and services, eImprovement.com and its affiliates have earned the trust and loyalty of customers as well as industry leaders. The addition of PowerReviews is expected to build customer loyalty and satisfaction. To learn more about eImprovement.com and its affiliates, visit http://www.eImprovement.com, http://www.eFaucets.com or http://www.LightingCatalog.com.

About PowerReviews
PowerReviews (http://www.PowerReviews.com) is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews' user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 240 online retailers, including Staples, Toys "R" Us, REI, Ritz Camera, Walgreen's, Diapers.com and The Sports Authority, we have also launched our own shopping portal, Buzzillions (http://www.Buzzillions.com). The company is based in San Francisco and is backed by Menlo Ventures and Draper Richards.

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