FAMILY BUSINESS EXPERTS, a highly ranked on-line resource for family-owned businesses, announces that one of the Principals, David Jones, has been recognized as a Certified Web Master for Site Build It! - one of only 13 web masters, world-wide, who has earned this professional recognition.

"Why have a web site when it is just as easy to create a web business?" asks David Jones, a partner in the Atlanta based Family Business Institute. While many family-owned businesses have a web site, most are not much more than just an electronic brochure - nice to have but not really an effective "action" tool for building the business.

"The Internet represents another venue to help grow a family business. The opportunities are not just for developing business from afar - but for building your business at the local level as well" suggests David Jones. By developing a web site strategy, one that is connected to the marketing plan and business plan of the company - it is easy to understand how a small business owner can create another profit center for his/her business.

Internet guru Ken Evoy developed the highly acclaimed Site Build It! program. The process for a web master to earn Certification is quite rigorous and is both objective and subjective.

The Criteria for Site Build It! Certification are

demonstrated SBI! proficiency -- you know SBI!, having created a successful keyword-focused, content-filled site, and have experience with all modules. You've had success with SBI! and you already know how to use SBI! to get traffic!

strong writing skills -- must be able to communicate your client's content and message

strong HTML/graphic/execution skills -- high-quality, sharp appearance, professional look and feel

high ethical standards, and a focus on customer success

effective communication in the areas of client service