PACIFIC LIFE EXTENDS PARTNERSHIP IN INDIAN WELLS THROUGH 2006

Pacific Life, which has served as title sponsor of the Pacific Life Open since 2002, has agreed to extend its partnership with the tournament through 2006. The Pacific Life Open, considered the Grand Slam of the West, will be held March 8-21, 2004, at the Indian Wells Tennis Garden.

INDIAN WELLS, Calif., November 17, 2003 -- Pacific Life, which has served as title sponsor of the Pacific Life Open since 2002, has agreed to extend its partnership with the tournament through 2006, it was announced today by Charlie Pasarell, Chairman of the event. The Pacific Life Open, considered the Grand Slam of the West, will be held March 8-21, 2004, at the Indian Wells Tennis Garden.

This is an exciting day for the Pacific Life Open, the more than 200,000 fans who attend the tournament annually and the millions more who watch on television," said Pasarell. There are so many good things happening with the tournament, and Pacific Lifes active partnership has played an important role in its growth. We are delighted to be working together for the next three years."

Pacific Life is proud to support one of the worlds greatest tennis tournaments and to help bring it to television viewers across the nation and entire world," said Thomas C. Sutton, Chairman and Chief Executive Officer of Pacific Life.

The title sponsorship announcement follows the news that the Pacific Life Open mens draw will now mirror the womens, with 96 singles players, 32 doubles teams and 48 singles qualifiers, offering fans two full weeks of action. Pasarell stated, Like in all of the Grand Slams, the fans will enjoy two unbelievable week-ends of tennis action where they can see all of the best men and women during the first weekend and the thrilling culmination of the event in the final weekend." The event will also feature an unprecedented 35.5 hours of domestic television coverage on ESPN and ESPN2 over eight days, including 34 hours of live action.

Pacific Life is not the only sponsor taking full advantage of its relationship with the tournament. The tournament also has announced that Fila, Head/Penn, Mercedes-Benz and AeroMexico will continue as sponsors of this prestigious event. AeroMexico has also brought its SkyTeam partnership to the Tournament. SkyTeam, the first passenger oriented global airline alliance, featuring partners Air France, Alitalia, Delta, Korean Air and TSA, will represent what may be the first-ever frequent-flyer alliance to utilize a sporting event as a marketing platform.

The Pacific Life Open and Nasdaq-100 Open in Miami are the only two events in professional tennis outside of the four Grand Slams to host a two-week, combined-event format. Last years exciting event culminated with championships by off-court couple Lleyton Hewitt of Australia and Kim Clijsters of Belgium, who each held the No. 1 ranking during the 2003 season on their respective tours. The 16,100-seat, state-of-the-art Indian Wells Tennis Garden stadium is the second largest in the world, located in the lush oasis of the Southern California desert. The tournament caters to its fans by providing excellent sight lines of the court from every seat location, beautifully landscaped grounds and a variety of entertainment options, including live music, shopping, food, and other amenities.

About Pacific Life

Founded in 1868, Pacific Life provides life and health insurance products, individual annuities, mutual funds, group employee benefits, and offers to individuals, businesses, and pension plans a variety of investment products and services. Over the past six years, the company has grown from the 20th to the 15th largest life insurance company in the nation and currently counts more than half of the 100 largest U.S. companies as clients. Pacific Life is a member of IMSA (Insurance Marketplace Standards Association), whose membership promotes ethical market conduct for individual life insurance and annuities.

About the Pacific Life Open

The 2004 Pacific Life Open will mark its 29th year as a mens championship and 16th as a womens tournament. As one of nine elite Tennis Masters Series events on the ATP circuit and a Tier I tournament on the WTA Tour, the Pacific Life Open is one of only six major events in the world that provides a world-class venue, top prize money and ranking points and features the best professional men and women competing simultaneously during a two week period, along with the four Grand Slams and Miami. The Indian Wells Tennis Garden stadium was built in 2000 and is the second largest tennis stadium in the world with 16,100 seats. Information on sponsorship, tickets and travel packages can be obtained by calling the tournament box office at (800) 999-1585 or on the Internet at www.PacificLifeOpen.com.

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Contact Information
Jerry Milani
ALAN TAYLOR COMMUNICATIONS
http://www.pacificlifeopen.com
212/714-1280

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