Siperian Delivers Next Generation Master Data Management

Exclusive interview featuring Siperian's Ravi Shankar.

Denver, CO (PRWEB) May 7, 2008

Ravi Shankar, Director of Product Marketing for Siperian, Inc., was recently interviewed by Ron Powell of the Business Intelligence Network (http://www.BeyeNETWORK.com). This interview focused on the Company's award winning master data management (MDM) platform -- Siperian MDM Hub -- and how it helps companies increase customer profitability, reduce operating costs and better address regulatory compliance issues. Siperian MDM Hub provides the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to an organization's business requirements. The Siperian solution delivers rapid return on investment (ROI) for existing critical projects and offers the capability of evolving into a complete enterprise master data management platform.

"Some companies may take a more risk averse approach while heeding to industry analyst advice and initially deploy MDM for use only with customer data, with a simple registry style or solely for analytical usage," commented Ravi Shankar. "But these approaches limit the scope and potential return on investment from MDM. After all, MDM is about solving business problems. Siperian enables companies to take a business focused approach to address their most pressing business problem and realize short-term business value and significant ROI - while paving the way for future expansion across the organization."

"Master data management is a hot topic for our audience," says Ron Powell, Cofounder and Editorial Director of the Business Intelligence Network. "Critical master data tends to be duplicated across many channels or applications and contains much conflicting data creating inefficiencies in critical business processes. As a leading, enterprise MDM provider, Siperian enables companies to start small by solving a single business problem, and then grow the MDM solution across the enterprise to solve multiple other business problems."

Listen to the exclusive interview featuring Siperian's Ravi Shankar. The Business Intelligence Network Solution Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting edge introduction to the new products and services of interest to the business intelligence community. The Network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making it the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality.

About Siperian, Inc.:
Siperian, Inc. is an award winning provider of a flexible master data management platform. Siperian helps companies unify their critical data about customers, products and organizations - and delivers reliable, complete views of this data within existing business processes. Siperian MDM Hub offers the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to your business requirements - and delivers rapid return on investment on critical projects today while evolving to a complete enterprise master data management platform. Siperian's approach enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in financial services, health and life sciences, technology, manufacturing and information services and media.

About Business Intelligence Network™:
The Network's flagship site BeyeNETWORK.com leads the industry with up-to-the-minute news, newsletters, articles, executive spotlights, podcasts, expert-hosted channels and blogs. Experts include Claudia Imhoff, Bill Inmon, Craig Schiff, Colin White, David Loshin, and others. BeyeRESEARCH.com provides research and case studies from leading authors and experts in business intelligence. BeyeBLOGS.com is a business intelligence-specific community blogging site that provides an open forum about industry issues and challenges. BeyeSEARCH.com offers the first and only editor-driven directory and search engine specially built to serve this industry.

This press release is based upon information provided by the Company. The Business Intelligence Network does not independently verify statements made and has no obligation to update these statements after the date of release.

Contact:
Business Intelligence Network
Katie Rostermundt
krostermundt @ b-eye-network.com
+ 1-262-780-0202

Contact:
Siperian, Inc.
McCoin & Smith Communications LLC
Chris McCoin
chris @ mccoinsmith.com
+ 1-508-429-5988

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