Polsteins Home & Beyond Enters Partnership with eWayDirect

In its continuing effort to dominate the online home improvement market, Polsteins Home & Beyond adopts eWayDirect's emessaging platform.

Southport, CT (PRWEB) April 29, 2008

eWayDirect, Inc., a leading emessaging and search company, announced today its agreement with Polsteins Home & Beyond to provide the home and garden etailer a complete line of emessaging services and products.

"We're very glad to have Home & Beyond with us," says Neil Rosen, president and CEO of eWayDirect. "Our technology platform will allow the company to build out its brand while providing aggressive growth potential."

Home & Beyond will be using eWayDirect's email marketing platform with its consumer database to send out retention emails with an expansion to newsletters, a blog, and eWay's proprietary Priority1 email program, a branded desktop application ensuring 100% delivery, 100% of the time, outside of the clutter of email inboxes.

"Retention marketing is very crucial to our overall business," states HomeandBeyond.com founder and CEO Joseph Cohen. "Having partners like eWayDirect managing delivery and SellUp to optimize the campaigns is yet another reason we are succeeding while our competitors are folding."

Allan Levy of SellUp, Inc., is also pleased about having brought the two companies together. "We assist in all aspects of our clients online marketing," he notes. "The company presents an interesting model with aggressive growth over the past five years. We look forward to continuing to partner with eWayDirect in building out HomeandBeyond.com's marketing options."

About eWayDirect: eWayDirect is a market leader in both search and emessaging. Besides providing the highest level of expertise in email, PPC, and SEO, the company's franchise division offers business opportunities to select entrepreneurs. More at http://www.ewaydirect.com and http://BlueLensFranchiseGroup.com.

About Polsteins Home & Beyond:
Polsteins Home & Beyond, headquartered in Edison, NJ, began its operation in October 2001 with the vision of expanding its New York-based retail chain--Polsteins Home Center--into the online arena. As a leading e-retailer in home shopping, HomeandBeyond.com's mission is to provide an online home shopping emporium that caters to the home enthusiast. It features a continually expanding product selection, currently offering an eclectic variety of over 60,000 items. Visit http://www.homeandbeyond.com to learn more.

About SellUp:
SellUp, Inc. is a privately-held company offering consultation in marketing, sales, acquisitions, retention, and the integration of technology and businesses.

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