Latin3 CEO Matias Perel Named to Association of Hispanic Advertising Agencies Board of Directors

Perel is the first CEO of an interactive advertising agency to hold this position.

Hollywood, FL (PRWEB) May 5, 2008 -- Latin3 announced today that its CEO Matias Perel was named to the Association of Hispanic Advertising Agencies Board of Directors.

"I am honored to be the first CEO of an interactive advertising agency to be named to the prestigious Board of the AHAA and be part of an organization that has shaped our industry and helped establish higher standards for every agency in America. I look forward to contributing with ideas, talent and passion to the organization's goals thus helping the Hispanic community. It is a privilege to be part of this talented group of Hispanic marketing professionals and contribute to the continued growth of business for our clients and our organizations."

Matias Perel founded Latin3 in 2000 and led the company to a premier position in the ranking of interactive marketing agencies in the U.S. and Latin America. Latin3's interactive origins coupled with his strategic expertise and target market knowledge have made the agency an integrated marketing leader in the U.S. Hispanic and Latin American markets.

Perel has lived and worked across Latin America and the U.S. where he gained a deep knowledge of the Hispanic and Latin American communities and established himself as one of the most respected leaders in the industry. Perel is often found sharing his expertise as a frequent speaker at trade events, seminars and conferences, and a collaborator to CNN en Español as an expert in the Internet arena and the Online Advertising Industry.

Perel has had a number of accolades bestowed on him, including being named one of the top 100 Hispanic Entrepreneurs in the USA by Hispanic Trends magazine. He is a former board member of the Miami Chapter of the International Advertising Association (IAA) and is currently on the Hispanic Committee of the Internet Advertising Bureau (IAB) in the U.S., Argentina, Brazil, and Mexico.

About Latin3

Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets. For more than five years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards including the Hispanic Creative Advertising Awards, W3 Awards, El Ojo de Iberoamerica, Latino Marketing Awards, the Reggies, the iNovas, the WebAwards, Diente 06 and FIAP. For more information, visit the company's web site at www.latin3.com.

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