WESTCHESTER SALES PERFORMANCE CONSULTANCY LAUNCHED ACT! CUSTOMER MANAGEMENT APPLICATION DELIVERY Optimizing sales and customer relationship management

Martha P. Reddington has announced the launch of Reddington Resources, Inc., a Westchester based consulting firm. Reddington Resources is dedicated to increasing clients capabilities to optimize customer relationships by incorporating ACT! , the worlds number one contact management software program, into their day-to-day operations.

LARCHMONT, NY(PRWEB) DECEMBER 2, 2003--Martha Reddington, a former senior publishing executive, who held positions in sales and marketing for major publishers including HarperCollins, Simon & Schuster, and Readers Digest has announced the launch of Reddington Resources, Inc., a Westchester based consulting firm. Reddington Resources is dedicated to increasing clients capabilities to optimize customer relationships by incorporating ACT! , the worlds number one contact management software program, into their day-to-day operations.

Commenting on the launch of the new venture, Ms. Reddington stated that, Every business is dependent on customer relationships. ACT! is the proven database management application that can maximize these relationships. As a sales and marketing executive, I know how vital customer database management is. Conceiving and implementing complicated, challenging, and targeted sales and marketing efforts, I found that ACT! was a key ingredient to my own success and now, the success of my clients. In todays business environment more is required of fewer. ACT! can help manage the ever increasing flow of information and the more my clients know about their customers, the more effective they become."

Ms. Reddington, an ACT! Certified Consultant, is providing clients with database assessment, full ACT! implementation and customization, and staff training that includes creative contact management, database mining, and power selling techniques.

Current clients cross all industry lines including the financial, educational, non-profit, publishing, and marketing services sectors. The New Jersey based MaxProMarketing, LLC, a branding and communications company is among Reddington Resources first clients. Eileen Huffman, President of MaxProMarketing, commented on how Reddington Resources came to her firms rescue in managing a growing client base. "The business was on the verge of success and at the same time on the verge of imploding," said Ms. Huffman. "I had finally won the customers and segments that I needed, but I was also overwhelmed with the management of my diverse set of clients and their needs. With Martha Reddingtons guidance, we were able to streamline our customer contact information and set up a new easy-to-use database. I was soon able to get on with selling and satisfying our clients."

Understanding customers and their business requirements, and then creating comprehensive solutions that work are at the core of Reddington Resources' business model. Visit Reddington Resources on line at www.ReddingtonResources.com, or call 914-319-6831 for more information.

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