ZEN, ETHICS AND . . . THE SALESPERSON?

New book shows "I get no respect" salespeople how to use Zen to sell more with less stress. Corporate sales trainer, Zen practioner and former Compaq sales executive Lee Godden teaches customer connection and daily meditation techniques to sales professionals with a mindful mindset.

SIGNAL HILL, CA (PRWEB) December 4, 2003

The thirteen million salespeople in America have heard all the jokes and slurs. They can’t be trusted, they have no ethics and they’ll do anything for a buck. Author, speaker and sales expert Lee Godden has a recommendation for his fellow beleaguered professionals: try Zen.

Godden is the author of the new book ZenWise Selling: Mindful Methods to Improve Your Sales…and Your Self. A former sales executive with Compaq and other Fortune 500 companies, Godden teaches corporate sales teams how to apply philosophical Zen to selling. His website is http://www.zenwise.com.

"You build long-term customer relationships by focusing on trust, credibility and ethics," Godden says. "The first step is to reflect on why you chose selling as a job, what you value, and how similar you are to your customers. Meditation helps. Mindful salespeople sell more and suffer less stress. They also enjoy their jobs more. The bottom line is that customers prefer to buy from mindful salespeople."

Godden recently spoke out against a specialized group of his fellow salespeople. In a guest commentary published in the November 25, 2003 issue of the Long Beach Business Journal, Godden faults the outbound telemarketing industry for forcing the government to enact the Federal Trade Commission Do-Not-Call Registry law. In the commentary Godden states, "Until marketers realize that low-pressure, high-value selling is the best way to move their wares, we’ll have to rely on the parental hand of government to keep our dinnertimes a family affair." Full text: http://www.zenwise.com/do-not-call-law.htm.

A Zen practitioner since 1979, Godden says, "Selling with a Zen mind puts the customer at ease and establishes the salesperson as a valuable resource for education and knowledge. Everyone wins."

Several sales executives and business experts have praised ZenWise Selling. Leslie Des Georges of EMC Corporation says, "This book takes relationship sales to a whole new level." Harry Silverglide of Extreme Networks, Inc. says, "This is a how-to book that a salesperson could proudly share with their customers and say, 'This is the way I do business.'" Oregon University business professor Dr. Fred Phillips says, "I want to deal with salespeople who have read Lee Godden’s ZenWise Selling."

More information on ZenWise Selling (2004, Two Circles Press, ISBN 0974007609, 224 pages, $19.95) is available at http://www.amazon.com, http://www.zenwise.com or by calling Telsius Publishing at 562 986-5163.

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