AARP Expands Xert Precision Deployment to Consolidate Permission-Driven Enterprise Communications

Expanded Xert platform will consolidate multiple, disparate outsourced email communications and marketing systems, unifying customer/member communications permissions preferences.

Alexandria, VA (PRWEB) December 5 2003--Xert Communications, an emerging leader in enterprise interactive communications software today announced that AARP has expanded the deployment and enterprise license of the Xert Precision Suite platform for additional departments.

The extended deployment will enable AARPs communications departments consolidate, organize and optimize their retention-based interactive marketing and communications to AARPs multi-million membership base.

One of the powerful elements of the Xert Precision suite software is its resident, secure architecture, enabling extremely fast and direct deployment across the enterprise, while tightly integrating with multiple back-office systems. Consolidated, internal control of customer data and permissions were key factors in AARP's decision to extend the Xert system.

Our expanding relationship with AARP is a testament to Xerts leadership as an effective, trusted provider of enterprise marketing automation solutions," said Steve Bowes, Director, Client Development, Xert Communications. "AARP has been a great customer and we are very pleased to broaden our role as an integral resource as they advance their interactive marketing and communications initiatives."

Xerts Precision Suite software is a powerful software system consisting of interconnected modules for enterprise contact/list management and permission driven email-based communications. Xert Precision is built on a robust enterprise architecture, using industry standard technologies including a Microsoft SQL database, the Xert Precision suite delivers quantifiable near-immediate return on investment by driving revenue and cutting operating costs.

About AARP

AARP is a nonprofit, nonpartisan membership organization for people 50 and over. We provide information and resources; advocate on legislative, consumer, and legal issues; assist members to serve their communities; and offer a wide range of unique benefits, special products, and services for our members. These benefits include AARP Webplace at www.aarp.org, the AARP lifestyle magazines, the monthly AARP Bulletin, and a Spanish-language newspaper, Segunda Juventud. Active in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP celebrates the attitude that age is just a number and life is what you make it.

About Xert Communications

Xert Communications is a leading provider of Enterprise Interactive Marketing (EIM) automation and customer communications software and services. Xerts solutions consist of interconnected modules for enterprise interactive marketing automation, enterprise contact management, and other corporate communications channel products that enable streamlined, real-time information management and analytics. Using Xerts suite, organizations can drive revenue, cut costs and harvest significant leverage in their operations. Founded in 1999, Xert is based in Alexandria, Va., and helps provide leverage for more than 80 customers including AARP, MedImmune, The Washington Capitals, The Smithsonian Institution, Cort Furniture, Visioneer, and the Daughters of the American Revolution.

For more information, please visit Xert's Web site at www.xert.net/precision or www.xert.net.

Contact:

Xert Communications Corporation, 703-838-9847,

###