Vexcom contracts with the American Association of Advertising Agencies to develop Ad-ID2.

Ad-ID, (Advertising digital Identification) will provide a wide array of benefits to the entire advertising industry. Vexcom was chosen to develop the highly complex data-driven web application.

(PRWEB) December 19 2003--Vexcom has been contracted by the American Association of Advertising Agencies to upgrade the Ad-ID system and launch Ad-ID version 2.0, a major redesign of the Advertising Digital Identification system. Vexcom will work with MBA Business Software and AAAA Charlotte to help them successfully launch the Ad-ID project.

"We are very excited to be working with the AAAA, the system poses some very unique design challenges and vexcom is more than ready for the task. The new Ad-Id version 2 should be up and running in the first quarter of 2004" said Wesley E. Warren CEO of Vexcom, Inc.

O. Burtch Drake, AAAA president-CEO said, "Ad-ID will help migrate the current Industry Standard Coding Identification (ISCI) to a digital platform and holds great potential for the industry. Finally, here's a system that allows advertisers, agencies, the media, and suppliers to be fully connected and communicating in real time-and we're confident this new ID system will revolutionize the industry the way the UPC code revolutionized the grocery business."

"Given the new media landscape, we knew we had to create one coding standard to ensure that our advertisers and their agencies would not face a confusing array of multiple standards to identify their advertising assets. Ultimately, Ad-ID will facilitate a higher level of accountability," said John J. Sarsen, Jr. CEO of the ANA.

Ad-ID will provide a wide array of short and long-term benefits to the industries it serves. Initially, the new system will serve as a replacement for the eight-digit, analog ID codes mandatory for placing network TV commercials for the past 30 years, called ISCI. The process has served the industry well, but has limited capabilities- the coding system offers only four million combinations, it cannot be used in any other media, and it lacks the ability to track and attach information about each ad.

Ad-ID, backward compatible with the current ISCI, is a completely digital system, which uses a 12 digit alphanumeric code-thereby creating 2.8 trillion unique combinations. This new system allows for descriptive "metadata" information that is useful across all digital environments.

The new, digital system possesses a virtually unlimited capacity to store a wide variety of information about any ad in any medium. For example, with Ad-ID, permissioned users can quickly access information about the ad, which agency created the spot, with a list of credits including the director, copywriter, art director, etc.-and where the ad is scheduled to run.

Vexcom

Vexcom's corporate headquarters are located in Roswell, GA just outside Atlanta. Since 1996, The Vexcom team has been developing interactive database driven web applications and custom web software. Vexcom is composed of leaders in a wide range of internet technology fields. Vexcom is a full service consulting firm, coordinating project management, programming, design, hosting, system management, and maintenenace. http://www.vexcom.com

Ad-ID LLC

Ad-ID LLC's corporate global headquarters will be located at AAAA headquarters in New York City, where ad agency veteran John Kaiser has joined as Ad-ID's Senior Vice President, Marketing and Sales. Previously a senior account manager at former Dancer Fitzgerald Sample and its successor agency Saatchi & Saatchi, Kaiser most recently was responsible for marketing at MarketPlace Technologies, a web technology company in Boston.

Kaiser will work closely with AAAA Executive Vice President Wendy Jones in the AAAA Charlotte office, where the operations and finance sides of Ad-ID will be run. See www.ad-id.org for more information.

About the ANA

The ANA is the industry's premier trade association dedicated exclusively to marketing and brand building. Representing over 300 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising, the association's members market products and services to consumers and businesses. ANA serves the needs of its members by providing marketing and advertising industry leadership, legislative leadership, information resources, professional development and industry-wide networking.

About the AAAA

The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,225 member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications services, and place 75 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at http://www.aaaa.org

MBA Business Software

MBA Business Software is a twenty-year-old company located in Atlanta, Georgia serving the southeastern United States. Both a reseller and Master Developer for the MAS 90, MAS 200 and Enterprise Suite families of accounting applications from Best Software. The Ad-ID system uses the MAS 90 accounting software to manage financial transactions. http://www.mbabizsof.com

###