26 Million Lord of The Rings Bookmarks Help Deliver Youth Audience

Distribution of 26 million Lord of The Rings: The Return of the King bookmarks provided enormous buzz among nation's youth in the 2 weeks prior to the film's release. By using Planet Report's extensive school network, Newline was able to use the bookmarks as a means of hand deliver 26 million invitations to America's youth.

Pacific Palisades, CA (PRWEB) December 24, 2003

Planet Report, Inc. is pleased to announce the success of their most recent bookmark program featuring "The Lord of the Rings: The Return of the King,”

The film’s box office success demonstrates the effectiveness of Planet Report’s unique in-school programs. For LOTR, Planet Report distributed bookmarks and newsposters featuring LOTR to an audience of 27 million students during the 2 week run up to the film’s release. This was the third year in a row that Newline worked with Planet Report to develop a Lord of The Rings in-school program for America’s schools.

“We knew that the third movie in the Lord of the Rings trilogy would be huge. Kids, teachers, and parents have been requesting the new set of bookmarks since school got back in session last September,” said Jeff Lederman, Pres. Planet Report, Inc.

Launched in 1997, Planet Report, Inc. has become the nation’s foremost provider of free ad sponsored materials, including: bookmarks, bookcovers, and posters. The company has succeed in building a network of over 92,000 school, delivering an audience of 60 million grade school, middle school, and high school students.

Planet Report’s unique marketing tools were also used to promote “Elf” and “School of Rock” this fall. The company also created campaigns for “Shrek,” “Jurassic Park,” and “Titanic.”

The Hollywood studios are not the only one’s who have discovered Planet Report’s powerful marketing tools. The company’s client list includes; Nintendo, Sony Music, the U.S. Military, and a host of other marketers targeting America’s youth. In addition to providing the schools with bookmarks and bookcovers, Planet Report’s network schools also receive the company’s 21 sq. ft. newsposters each month. The posters, which are a displayed prominently in the schools, feature a mix of national, international, sci-tech, and cultural news items–everything from the War on Terror and the new WTC design to Britney Spears and Lord of the Rings. Providing educational as well as entertainment items to the schools has proved to be a win win for the Planet Report and their clients. Schools appreciate that advertisers are helping contribute to their students’ education while also providing pop-culture ads that excite the kids.

“It is a pleasure to be able to provide these wonderful materials to our nation’s schools. By mixing pop culture and education, we are sending a positive message to students. That message is that a well-rounded person should enjoy books, films, TV shows, music, news, and knowledge from many areas of life. Thanks to the support of youth marketers, we are helping our schools to connect with nation’s young people,” said Lederman.

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