LIFE SPAN labs Hires Anvil Media, Inc. to Implement Search Engine Marketing Services

Men’s health company LIFE SPAN labs confirmed today it has partnered with Portland-based search engine marketing agency Anvil Media, Inc. to orchestrate the company’s online marketing campaign.

PORTLAND, Ore. (Business Wire EON) May 20, 2008 -- "LIFE SPAN labs customers are Web savvy and turn to the Internet for updates on the latest health information and products—and often have to find their way through a lot of clutter and inaccurate claims to find it," said Rod Tallman, CEO of LIFE SPAN labs. "With Anvil's expertise, our customers will be able to easily access up-to-the minute information on LIFE SPAN labs, our flagship product 112 Degrees and tips on improving health."

Initial activities for LIFE SPAN labs and Anvil include full-service search engine marketing support such as search engine optimization, pay-per-click management and social media marketing.

"We look forward to expanding LIFE SPAN labs' online presence through a three-part strategy that has proven successful with many clients," said Kent Lewis, Anvil Media president. "LIFE SPAN's mission and Web-focused approach is a perfect fit for Anvil and our capabilities."

About LIFE SPAN labs

LIFE SPAN labs is the manufacturer of men's sexual health supplement 112 Degrees. Based in Portland, Oregon, LIFE SPAN labs is dedicated to providing high-quality, all-natural products that support male sexual health including sexual performance and male urogenital function. For more complete information about 112 Degrees and LIFE SPAN labs, including tips on improving male sexual health and male sexual performance, visit www.112degrees.com and www.lifespanlabs.com.

About Anvil Media

Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) company specializing in search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM) and online reputation management (ORM) services. Anvil helps clients, ranging from startups to Fortune 500s, generate a return-on-investment (ROI) on their online marketing programs by generating qualified leads or sales. Current clients include Attensa, Better World Club, ColumbiaSoft, EthicsPoint, FlightStats, GolfNow, Lucy, MadCap Software, Oregon State University, PC World Magazine, Planar Systems, POVA, Provenance Hotels and Retrevo.