Fusia: DUMBOs First Ad Agency Specializing in Multicultural Advertising

Fusia, an ad agency specializing in Asian American advertising and helping companies reach the underserved US multicultural markets with unconventional marketing methods, announced its recent move to DUMBO, Down-Under-Manhattan-Bridge-Overpass.

Brooklyn, NY (PRWEB) January 7, 2004 --- Fusia, a full-service ad agency specializing in Asian American advertising and helping companies reach the underserved US multicultural markets with unconventional marketing methods, announced its recent move to DUMBO, a community nested between the Manhattan and Brooklyn bridges, with cobblestone streets.

After three months of sites and reviews, we finally made our decision and settled in DUMBO," said Elizabeth Kay, Co-Founder of Fusia Advertising. The combination of amenities, dynamism and style make DUMBO distinctive; not only making it a cool place to work and hang-out, but also a perfect match with Fusias forward-thinking mind-set and unconventional marketing philosophy."

DUMBO is a fast-growing community with enchanting views of two East River bridges. The place has been described as hip, cutting-edge, and multicultural. Some people call it the next Soho" or the next East Village." Others call it New Yorks Silicon Valley."

Artists first discovered the area in 1970s. Now, the area is experiencing an influx of dot-com companies, production studios, ad agencies, trendy boutiques, and restaurants. More are flooding the large spaces available in renovated warehouses.

Fusias new office is located at 45 Main Street, one block away from the waterfront, two blocks from New York Water Taxi, and a 5-minute walk from the F train station. Fusia is the first full-service multicultural advertising agency in DUMBO.

We see great potential here at DUMBO and were looking forward to watching DUMBOs continued growth to be one of the coolest places in NYC," Kay added.

About Fusia Advertising - Fusia Advertising is a full-service multicultural ad agency specializing in Integrated Marketing Communications and Asian American marketing. Founded in 2002 with no external financial support, Fusia has grown from a small PR and event marketing boutique to a full-service multicultural advertising-agency with 7-digit annual billing. Some of its clients include; Esolis, Oxford Health Plans, Peter Arnold, the Hong Kong Economic and Trade Office in New York.

Dedicated to helping companies overcome the cultural barriers and changing demographic pattern, and formulate culturally sensitive and customer-driven strategies in reaching the diverse US multicultural market, the Fusia team is a unique fusion of multicultural and mainstream expertise in areas ranging from strategic planning and creative development to media and alternative marketing solutions (grass roots, events, guerilla...).

For more information -

Nana Tamiko

Media Contact: Ethnic Media/Communications

Tel: 718-643-0311 ext 105

Email: ntamiko@fusia.net

Elizabeth Kay

Consultation: Partner, Strategic Planning

Tel: 718-643-0311 ext 102

Email: ekay@fusia.net

Fusia Advertising

45 Main Street, Suite 512

Brooklyn, NY 11201

Website: www.fusia.net

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