Maxymiser Showcases Content Optimisation Suite

Leading content-optimisation and behavioural targeting specialists illustrate how to improve click-through and conversion rates

London, UK (PRWEB) May 30, 2008

At Internet World 2008 Maxymiser, the UK's leading content optimisation specialist, will be demonstrating its entire product portfolio to illustrate how easily conversion uplift can be achieved through the implementation of testing and targeting tools.

Maxymiser's technology enables organisations to test the success of various components of its website and deliver insights into the impact of personalised web content on click-through and conversion rates. In addition, the Maxymiser technology can track and monitor the pathway of an individual internet user onto a particular website, highlighting which components were most effective in driving web traffic.

As Mark Simpson, Managing Director of Maxymiser, explains, "Organisations are increasingly allocating huge amounts of budget to online campaigns, and particularly the initial SEO elements of them. However, having invested heavily in pulling customers online it is criminal to waste the opportunity. It is time to consider the actual user experience and work effectively to translate the investment in search activity to bottom line conversion."

Visitors to Internet World will be able to hear more on the benefits Simpson highlights for themselves. In his presentation ' Optimising check-out and sign-up; How National Express gained 14% more customers', at 11:00am on Thursday 1st May in the Digital Marketing Theatre, Simpson will highlight how companies can introduce incremental changes to site design and content in order to achieve significant conversion uplift, providing sound advice and clear examples of where such plans have already made a difference.

As the market leader in content optimisation technology, Maxymiser is unique in providing organisations with a proven solution to increase the effectiveness of their website content and design, in order to deliver key metrics such as conversion and click through rates more effectively. Based on clear statistical proof about which combinations of content and design work most successfully in converting sales and delivering customers, Maxymiser enables website owners to refine their websites in real-time to capitalise on strong performing features and remove the less successful elements.

About Maxymiser
Founded in 2006, Maxymiser is the UK's leading content optimisation specialist and developer of the first successful European-centred website content optimisation suite. Its products enable organisations to optimise the effectiveness of any website's content and design to deliver key metrics such as conversion and click through rates more effectively. Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales and delivering customers and those which fail to do so, enabling website owners to refine content and design to capitalise on previous success and deliver increasing ROI from the web.

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