Health 2.0 Marketing Good Medicine for Doctors and Patients Who Go Online to Research Healthcare Options - Says

Share Article

According to, cardiologists and other medical doctors will do well this year marketing on medical sites, as patients—particularly seniors—increasingly turn to the Internet to investigate their medical conditions and healthcare options.

health 2.0 marketing features easy-to-understand videos and information to educated people about heart disease.

We are finding that as Americans conduct more research on their own, they are willing to switch doctors, even if it means travelling further, to see someone they trust can meet or exceed their healthcare needs.

As Americans seek medical advice and learn how the Patient Protection and Affordable Care Act affects them, they are increasingly turning to the Internet for answers. A whopping 80% of Americans now seek out health information online, and 28% of the visitors to health-related websites are over 55 years old., the online heart health resource, believes doctors who don’t make themselves visible and available to patients on medical care sites are losing out.

“People are always looking for free medical advice, and since the inception of the Affordable Care Act, both patients and physicians have been trying to understand how it affects them—and they are turning to the Internet to get answers,” said Jim Kotwis of

CardioChoices believes that patients may have to pay more for healthcare under the Healthcare Reform Act, but they will also have the opportunity to select the specific coverage they want. As a result, they are beginning to look for options that offer superior customer service and the best treatment available to them.

“We are finding that as Americans conduct more research on their own, they are willing to switch doctors, even if it means travelling further, to see someone they trust can meet or exceed their healthcare needs,” said Kotwis. “That levels the marketing playing field and makes Health 2.0 Marketing an attractive, cost-effective solution for reaching out to prospective patients.”

Health 2.0 is an interactive set of web tools that doctors and patients use to teach, learn and collaborate. On the Internet, where content is king, the way to stand out from the crowd is to create quality content—the stuff people read and use. Internet users also have to be able to find it, a point Health 2.0 Marketing professionals sometimes summarize in the statement, “If Google can’t find you, your patients won’t either.”

Kotwis believes that is the superior choice for cardiac patient education over sites that attempt to cover every medical issue. It supports the Health 2.0 initiative by producing online heart health content formatted in an easy-to-understand format, with instructional videos and images that make the subject approachable, without overwhelming viewers. The site also provides physicians an opportunity to market themselves and utilize a mini-site to communicate with patients, including the ability to download doctor office forms.

“Patients come to our site for good information about cardiovascular health and heart disease—and they find it,” said Kotwis. “As they come to trust the information on the site, they are likely to trust the doctors profiled on the site as well.”

In the future, Kotwis is planning to launch a new site that will focus on cancer, and another that will focus on orthopedic, neurovascular and spinal disorders.

About is an online resource for heart disease that people can access to learn about heart conditions such as atrial fibrillation, heart attacks, heart failure, ventricular tachycardia and arrhythmia. Information is also provided regarding heart implant procedures including heart stents, implantable cardioverter defibrillators (ICD), pacemakers, heart failure devices, and coronary artery bypass grafts (CABG).

For more information about, please call (860) 338-1782.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jim Kotwis
Visit website