Natural Products Expo West 2012 to Feature WOW Baking Gourmet Gluten-Free Cookies & Brownies

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Everyone at the Natural Products Expo West in Anaheim this weekend is invited to drop by and enjoy WOW Baking Company’s handcrafted gourmet wheat- and gluten-free cookies and brownies at booth number 4188.

all-natural cookies

WOW cookies are made from quality, all-natural ingredients and baked in small batches in WOW's gluten-free certified kitchen.

The all-natural and gluten-free markets have really exploded in recent years—but what really sets WOW cookies apart is that they are a delicious, gourmet cookie first and foremost.

WOW Baking Company, long-time sweetheart of Natural Products Expo West, is all set to present their gourmet wheat- and gluten-free cookies and brownies at Natural Products Expo West. The event takes place at the Anaheim Convention Center this Friday through Saturday, March 9-11, 2012.

WOW invites everyone to drop by booth #4188 to enjoy cookie samples, and discover their their ready-to-eat baked items, refrigerated cookie dough and dry cake mixes.

New this year is WOW’s new grocery store line of mini-sized gourmet wheat- and gluten-free ‘Cookies in a Bag”, which stay fresh, moist, chewy and delicious for 9 months in their air-tight, re-sealable packaging.

Baked in small batches at WOW’s dedicated gluten-free certified kitchen, and made with quality all-natural ingredients, these mini sized cookies are packed with rich delicious flavor—just like the gourmet cookies in WOW’s freshly made bakery line.

“Our new packaging allows us to extend the WOW line outside of bakeries and specialty food shops and onto mainstream grocery shelves,” said Page. “Grocers asked us to make our cookies available with a longer shelf life to meet the growing demand for gluten-free products in their stores—and we have delivered.”

Natural and organic products are sold in almost every retail channel, and the industry is worth nearly $68 billion, according to Natural Foods Merchandiser's "2009 Market Overview." And, according to Euromonitor International, gluten-free product sales have doubled since 2005 to $1.31 billion in the United States, and are expected to hit $1.68 billion by 2015 in the United States alone.

The gluten-free market is being fueled not only by gluten-intolerance, or Celiac disease, but by a growing public perception that avoiding gluten is part of a healthy lifestyle—with many types of claims, including that eliminating gluten can help reduce ADHD symptoms and migraine headaches. Celebrities like Oprah Winfrey and Gwyneth Paltrow have also come out with claims that avoiding gluten is an important part of a detox diet.

“The all-natural and gluten-free markets have really exploded in recent years—but what really sets WOW cookies apart is that they are a delicious, gourmet cookie first and foremost,” said Joy Page, founder of WOW Baking Company. “The fact that they are all-natural and wheat- and gluten-free is appealing to many people. But most people think of them as just really delicious cookies."

In addition to watching out for human health, WOW Baking Company is also an environmentally-conscious company. The gourmet cookie maker recycles or composts 92% of its waste, and is always looking for new ways to be greener.

Natural Products Expo West was started by Doug Greene to connect retailers with each other as well as the natural health community and manufacturers. More than 3,500 industry members, including 1,200 retailers, attended the first Expo West in 1981 at the Anaheim Convention Center.

For more information about WOW Baking Company, please call (425) 251-0541 or find a distributor on the company’s website:

About WOW Baking Company
WOW Baking Company was founded and thrives in the Pacific Northwest, an inspiring environment for all-natural products and an area that whole-heartedly supports “green” business practices. In 2007, WOW outgrew their first production kitchen and moved into their new offices and production facility built to meet the growing demand for WOW Baking Company products.

Susan Howe, WOW’s director of product development, is passionate about creating the best tasting baked goods available. With a true love for baking, Susan spends countless hours mixing and baking until she discovers the ultimate blend of ingredients and preparation. After the WOW team gets a chance to devour her creations, Susan evaluates their comments and refines the recipe to perfection.

WOW Baking Company loves to hear what people think about their products, so please post a message on their wall on their Facebook wall:

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