Nieto Gallery Partners with Hearst to Take Fine Art in New Direction: Online

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The San Francisco fine art gallery has chosen Hearst Media Services/Bay Area to create a rich, fully-meshed online presence to increase visibility on the web and help introduce art collectors worldwide to their innovative pieces.

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John Nieto - American Icon Takes a Walk - 30" x 40" Acrylic on Canvas

Our goal is to expand the opportunities for discovery online where we can reach thousands of art collectors.

Nieto Fine Art knows a large number of fine art collectors search online, but have trouble finding galleries with art that fits their individual tastes and styles. Many galleries are simply invisible. By partnering with Hearst Media Services/Bay Area for multimedia marketing solutions, the premier San Francisco art gallery will expand their web presence exponentially in a relatively short time.

Artists such as John Nieto, Fernando Reyes, Jaya King, and Georgianne Fastaia will be able to quickly increase their online visibility and fan base as a result of Nieto Fine Art’s forward-thinking approach to Internet business development.

“Many collectors discover our art for the first time while walking past our Union Square art gallery,” said owner Anaya Nieto, John’s son. “Our goal is to expand the opportunities for discovery online where we can reach thousands of art collectors.”

The yearlong Hearst Media Services/Bay Area multimedia promotion program harnesses the popularity of SFGate.com as a source of high quality news and information to help subscribers improve their standing in search engine results. Hearst is also developing and distributing news content in the form of frequent press releases, which are distributed through the largest online PR channel in the world.

“The fine art community has not taken advantage of online business development opportunities,” said Elizabeth Chase of Hearst Media Services. “Nieto Fine Art sees Hearst as the right partner for building an online presence and reputation, and more importantly, helping art collectors easily discover Nieto Fine Art online.”

For more information about the Nieto Fine Art, contact Anaya Nieto by calling (415) 393 4511 or visit them on the web at http://www.nietofineart.com. For information about Hearst Media Service’s multimedia marketing tools, visit http://www.sfgate.com/chronicle/adsite/index.html.

About Nieto Fine Art
Nieto Fine Art is a San Francisco art gallery that features artwork by John Nieto, whose art is prominently displayed in presidential libraries, embassies, and in both museum collections and private collections around the world. Nieto Fine Art also features a dynamic lineup of local artists including Fernando Reyes, Jaya King, and Georgianne Fastaia and regularly hosts San Francisco art shows. The gallery commits to bringing a fresh, changeable charge of emotion to the community of contemporary artists.

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Anaya Nieto
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