The case studies we cite on the Rosemont Review are the tip of the iceberg when it comes to ensuring maximum online exposure and visibility for our clients.
San Diego, CA (Vocus) November 3, 2010
The Rosemont Review, specializing in search engine marketing news concerning the aesthetic healthcare market, discusses the effect of Google’s radical search overhaul, the reach of social media marketing, and the need for browser compatibility supported by in-house case studies from Rosemont Media, a medical and dental website design firm in San Diego, CA.
Rosemont Media is a medical and dental website design firm in San Diego, CA focusing on the aesthetic healthcare industry. The Rosemont Review commonly dissects current events concerning search engine marketing, website performance and social media communities for plastic surgeons, cosmetic dentists, and more. In the Fall 2010 newsletter, the Rosemont Review addresses Google’s search fusion, the expansive reach of Facebook, the importance of relevant content, and the need for browser compatibility.
Rosemont Media CEO Keith Humes is a search engine marketing veteran of 12 years. As Google begins to test blended search results, Humes believes this could be the most radical shake-up since search engines first started considering relevance and user preference to create a richer online experience. By fusing Google Places listings and organic search results, Google is gathering the internet into pockets of information centered on geographic preference. In addition to this innovative shift toward local search, the results now include Google Maps locations and practice reviews to create a more effective user experience.
According to Humes, a significant change like this demonstrates the benefits of employing a dynamic approach to dental and medical website design and search engine optimization, as well as the absolute necessity for diversification across a number of virtual channels. In addition to the ever-evolving world of search engine marketing, social media communities are flexing their marketing muscle in new and innovative ways as well. A recent study from comScore, Inc. found that Facebook reaches over 60% of all Americans online, when only 43% actually have a Facebook page. Humes says a cosmetic dentistry or [plastic surgery marketing] campaign must devote a portion of resources to the development and maintenance of social media communities to reach maximum website potential, or else risk missing the opportunity to develop a lasting connection with current and potential patients.
While optimal performance on search engines and within social communities is the ultimate goal, Humes says a number of other components must be incorporated into the less-glamorous underbelly of aesthetic healthcare search engine marketing to produce the desired results. Without consideration for the fundamental elements of website design such as browser compatibility, mobile usability, and engaging, relevant content, no amount of marketing will convert online users into patients. Humes says this simple fact is why Rosemont Media constantly monitors and fine tunes the website performance through intense research and analysis. “The case studies we cite on the Rosemont Review are the tip of the iceberg when it comes to ensuring maximum online exposure and visibility for our clients.”
About Rosemont Media
Rosemont Media is a boutique advertising agency and website design firm located in San Diego, CA. The firm works with board-certified surgeons and dentists across the United States, operating under strict terms of exclusivity, to create lasting relationships and an unparalleled online presence within the aesthetic healthcare industry.
Rosemont Media is located at 1010 Turquoise St. Suite 201, in San Diego, CA 92109, and can be reached at (800) 491-8623. For more information about Rosemont Media, or to access the Rosemont Review, find them at http://www.rosemontmedia.com/