Chicago’s Marcel Media Featured in Web Analytics Association's Webcast

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Prominent Interactive Advisory Firm to Share: “Top 5 Changes to Search Marketing Analytics for 2010” on Thursday February 18, 2010

“Our team is constantly relaying the importance of analytics tools and how they can dramatically impact business strategies and performance,” said Kristin Philbin, Account Director at Marcel Media.

Chicago-based strategic interactive advisory firm, Marcel Media announced its participation in the WAA Webcast: “Top 5 Changes to Search Marketing Analytics for 2010” to take place on Thursday, February 18, 2010 at 12:00 PM ET / 9:00 AM PT.

New capabilities offered by search engines have expanded web marketing possibilities into mobile, social, and other types of pay-per-click (PPC) advertising. Marketing professionals are invited to join SEM experts from Marcel Media and Unica to help keep pace with today’s break-speed innovation in search marketing and web analytics.

Further, web analysts tasked with optimizing their company’s PPC vs. natural search have a complex set of questions to weigh. This free webcast will offer advice from the front-lines on SEM optimization with web and other kinds of analytics tools.

In this webcast, participants will learn:

  •     Top 5 changes in search marketing in 2010
  •     Analytics methods for optimizing new types of search, e.g. the real time web, mobile, et cetera
  •     Top DOs & DONTs to help your colleagues increase PPC returns

Speakers include:

  •     Kristin Philbin, Account Director at Unica’s customer Marcel Media, the online and interactive marketing advisory firm
  •     Penny Coupland, Search specialist at Unica with years of hands-on experience
  •     Akin Arikan, Interactive marketing evangelist at Unica

“Our team is constantly relaying the importance of analytics tools and how they can dramatically impact business strategies and performance,” said Kristin Philbin, Account Director at Marcel Media.

This session is produced by the Web Analytics Association (WAA) and is sponsored by its corporate sponsors Unica and the eMetrics Marketing Optimization Summit – the Official Summit of WAA. Register here.

About Marcel Media
Marcel Media is an Inc. 5000 ranked, Chicago-based, strategic interactive advisory firm that specializes in search engine marketing, web development and custom web integration, social networking, and online marketing. Since 2003, Marcel Media has worked with clients such as Ryland Homes, HUB International and NorthShore University HealthSystem to achieve their online marketing goals, delivering award-winning campaigns. For more information visit: http://www.marcelmedia.com or call Kristina Campos at 312.255.8044.

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Gretchen Kihm-Stegall
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