CinemaKC Calls On T2 for Broadcast Identity Design Package

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Breaking away from stereotypical film iconology is key to look and feel.

CinemaKC, a non-profit organization connecting film related groups in Kansas and Missouri, launched a weekly television show airing Saturday evenings on KSMO-TV62. Their goal is to provide a launching pad for filmmakers in the Kansas City area – a place where their films can be viewed, ideas from their films can spread, and they can talk about their work in a formal 30-minute interview-style setting.

T2 + Back Alley Films, a partner and sponsor of the organization, was asked to create their show package design, including the look and feel of its brand through the creation of its show open, transitions, bumpers, lower thirds and active beds.

The concept was born from the exploration of what filmmakers do to tell a story – in this case, the story of the creative process. Animators, Chris Waner and Claudia Chagui began by defining film as a “symbol” for visual beauty and raw emotion. They assigned creative interpretations of these as elements and placed them in a storyline. The challenge was to stay away from the stereotypical iconography of the film industry of days past, things like film reels and projectors, and come up with an abstract interpretation of the creative process through a modern visual storyline.

“The symbol chosen for visual beauty was the dandillion (dan-dill’-ion)—a neology of the classic dandelion,” says Waner. “And the symbol for raw, real-world emotion was represented by the crystal shards. With these elements, we began telling the tale of a dark, under-developed kernel of an idea which blossoms, grows and matures, eventually taking flight.”

Using Maya for all of the 3D elements, the storyline concludes as the kernel of an idea, now a dandillion in flight, is the breeding ground for that kernel to spawn new ideas, continuing in full circle. It is finally revealed that the ideas, or dandillions, are floating over a landscape creating the CinemaKC logo.

“I couldn’t be happier with the result,” says T2 creative director, Travis Schlitter. “The idea of film or cinema can very quickly go down the road towards the cliché and done-before areas. But, the designers did a spectacular job distilling the idea of cinema into a beautiful visual story.”

The show open was created in Maya and composited in After Effects by Waner and Chagui. Designer, Darton Simons along with Chagui, created the rest of the show package, including the lower thirds, transitions, bumpers and active beds, in After Effects. It was rendered in Mental Ray and Noel Selders of Substream Music & Sound created the music design.

CinemaKC runs on Saturday evenings at 9:30 on KSMO-62.

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T2 + Back Alley Films is a full service production/post company and creative engine with a focus on innovation, collaboration and efficient execution designed to maximize creative potential across multiple platforms. With the energy of an indie film company, the experience of an established post house and the vision of a creative boutique, T2 + Back Alley Films welcomes challenges big and small and offers turn-key solutions for all communication, experiential or interactive needs. T2 + Back Alley Films works with advertising, digital agencies and progressive brands to sculpt strategy into storytelling and produce content that engages and communicates with audiences.
For more information, visit http://www.t2.tv or call 816-471-6554.

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