Peaceful Pirate Raises the Bar for Businesses: 100% Profits to Help Wildlife Near the Gulf

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Peaceful Pirate's goal is to shift the focus of oil crisis in the gulf to saving the wildlife. While the politicians and ceo's sort out the scapegoats Peaceful Pirate is setting an example that others can follow.

Gulf Oil Spill

Its easy to play the blame game but the fact is the wildlife doesn’t care who’s at fault, they need our help.

The oil spill in the gulf is predicted to continue into the fall, leaving the wildlife along the coastline from Texas to Florida struggling to survive. While most of America is looking to assign fault, Lynn Small, the owner of Peaceful Pirate, is leading by example in asking businesses to focus on helping those who can’t help themselves, in this case, the wildlife. Helping is exactly what Peaceful Pirate ( is doing by donating 100% of their June profits to the Earthshare Gulf Coast Restoration Fund.

As Mrs. Small explains, “Its easy to play the blame game, and anyone can point fingers, but the fact is the wildlife doesn’t care who’s at fault, they need our help.” The challenge, as she puts it, is to get Corporate America to assist with the task at hand, and change the water cooler talk from “who caused it” to “who is helping ”. This starts with a rather strong sacrifice. “This is definitely a challenge for us as we are still a growing beachwear company, but I’m not in favor of asking others to do what I’m not willing to do myself, and our challenge pales in comparison to what we’re asking our wildlife to endure”.

While 100% of the profits isn’t feasible for the majority of businesses to commit to, Peaceful Pirate is hoping the example they set will raise the bar for donations from corporations and, hopefully, increase the attention needed to help our wildlife from who’s to blame to who can help. Mrs. Small decided to team with Earthshare because they focus on all areas of our environment including land, sea, air and, of course, wildlife. Currently they have an Earthshare Gulf Coast Restoration Fund where donations will be restricted to projects that restore natural areas and habitat in the Gulf States. For more information visit or


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