New Rewards Program from Lealta Media Creates a Savvy&Smart Women's Social Network

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Just in time for Cyber Monday, a new, community-based rewards program launches making it easier than ever for women to make purchases and earn cash back in the form of SmartDollars by shopping with brand name retailers, referring friends, and participating in the community. SmartDollars can be deposited directly into the bank account of their choice, giving members the chance to shop and save their way.

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Our motivation is to offer ways for women to take ownership of their lives by not only rewarding savvy shopping habits, but also creating a place where a woman's circle of friends can support each other in achieving their financial goals. By focusing on women who are the CEOs of the family budget, we hope to play our own small part in solving America's 'Shop and Save' dilemma.

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Just in time for Cyber Monday, a new, community-based rewards program launches making it easier than ever for women to make purchases and earn cash back from brand name retailers.

Faced with a sinking economy, women are bombarded with expert advice from every side. They are told 'keep spending or face disaster'. Then, they hear 'start saving or face disaster'. Savvy&Smart (http://www.savvyandsmart.com) helps women avoid financial misfortune by giving them a way to shop guilt free. It's much more than a shopping site or yet another loyalty program. For the first time, a membership program has been built around sharing the "shop and save" experience with friends and family online.

With each purchase made through the site, members earn SmartDollar cash back rewards. SmartDollars can be deposited directly into any bank account the member chooses. But, what makes this loyalty program different from the others are the social networking opportunities available for members on Savvy&Smart.

Members form a community of women who want to make the right savings decisions affecting their financial future-- without giving up the enjoyment of shopping for what they want and need. SmartDollars can be earned in a number of ways in the community -- creating savings clubs, blogging about a smart buy, inspiring each other to meet savings goals, and lots more. Savings mount fast as members spread the news to friends and earn SmartDollars anytime their referrals make purchases as members and any time their friends' circle of friends in the program shop at participating stores.

With over 80% of consumer spending decisions in the hands of women, they deserve their very own rewards program. Savvy&Smart is for women at all stages of life, from the Smart Mom or Savvy Business owner to the woman just starting to make her way in the world.  It's a social network interacting with the best-known online merchants to create an "everybody wins" environment. Members are motivated to incorporate saving for the future into their daily routine.

By flipping the loyalty model on its head, Savvy&Smart gives its members more control over how they earn rewards and what they do with the dollars that go into their savings plan. Whether they are saving for the kids' college tuition, a home improvement, adding to a retirement fund, or for that much needed vacation, Savvy&Smart members are able to deposit their SmartDollars into any type of banking or investment account they wish.

According to a recent study by Microsoft and WPP Group's Mindshare, as reported in Advertising Age, a substantial number of plugged-in women spend a surprising amount of time online talking about the products they buy. The researchers found that 22% of these digital divas shop at least once a day online, 92% pass along information about deals or finds to others and 58% would chuck a TV if they had to get rid of one digital device whereas only 11% would ditch their laptops. These are the women Savvy & Smart looks to sign up by the millions.

Ken Thompson, President of Lealta Media said: "Our motivation is to offer ways for women to take ownership of their lives by not only rewarding savvy shopping habits, but also creating a place where a woman's circle of friends can support each other in achieving their financial goals. By focusing on women who are the CEOs of the family budget, we hope to play our own small part in solving America's 'Shop and Save' dilemma."

The author of Max-e-Marketing in the Net Future, Stan Rapp, commented: "Ever since American Airlines introduced the first frequent flyer rewards program almost 30 years ago, little has changed in appealing to greed as the motivator for joining a rewards program. Savvy&Smart takes the social networking benefit provided by a site like Facebook and makes it as important as the monetary reward a member earns. Savvy & Smart is the new face of loyalty for the digital age."

About Lealta Media Inc
Lealta Media (http://www.lealtamedia.com) is an Internet loyalty and advertising company based in San Francisco, California. Lealta's mission is to make saving for the future simple by motivating members to shop guilt free, earn rewards and deposit what they earn in a savings plan of their choice. Lealta is reinventing how consumers can painlessly add to a savings account and revolutionizing how merchants can build brand loyalty. Savvy&Smart (http://www.savvyandsmart.com) is the first membership community for women devoted to smart shopping and savvy saving to meet financial goals. It gives members a chance to earn SmartDollars that are deposited into a bank account of their choice and to interact with other Savvy&Smart community members in securing their financial future. Lealta's long-established BondRewards program (http://www.bondrewards.com) gives members the ability earn BondDollars that are subsequently exchanged for US Savings Bonds or deposited as cash in any savings account they choose.

Savvy&Smart and BondRewards are free permission-based, opt-in programs. Members earn rewards by shopping online with Lealta's 500+ retail partners. Rewards are also earned in receiving and reviewing ad-supported email promotions, taking surveys, motivating one another, sharing success stories, giving shopping tips and learning how to save and invest reliably.

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