Could the 13 plate change be unlucky for dealers? Reports Mercedes-Benz Hertfordshire

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In a survey, asked more than 2,000 automobile owners how they felt about the 13 number plate, which will soon be on cars.

13 number plate

13 number plate

13 number plate change

The questions revolved around whether drivers who were looking for a new car would adjust their purchase, because there was an unlucky number on the vehicles available. Vehicles registered between March 1, 2013 and August 31, 2013 will have the number 13 on their plate.

There has been speculation that the DVLA would potentially allow drivers to pass over the superstitious number, but the department has said this would be too expensive. Currently, there are not any plants to move from the series to the number 13. The department has stated that, although the superstitious number might affect vehicle sales during the summer, they cannot justify costing taxpayers millions to change the system. The computer programs involve would all have to be updated, and the manpower and technology required cannot be justified on people’s unverifiable superstitions.

Nevertheless, the survey showed that the 13 plat on new Mercedes automobiles and other vehicles would affect sales at car dealers in Stevenage. Here is what dealerships that sell used cars in Stevenage might expect, according to respondents’ answers.

Among 2,058 responses:

10 percent replied that they would delay the purchase of a new vehicle, because they are superstitious.

17 percent said they would delay the purchase of a new vehicle, because they think the number 13 might affect the car’s trade-in value.

In total, 27 percent would delay purchasing a vehicle for one of the above reasons.

73 percent of respondents said they would not delay the purchase of a new car.

Roughly a quarter of respondents replied that they would delay purchasing a new car during the time that 13 will be on the registration. Of those people, some will simply delay their purchase and buy a new car after August 31, 2013. Others are expected to opt for one of the used cares in Stevenage, instead of a new one.

Last year, 52 percent of all the registrations in 2012 were made between March 1 and August 31. One can conclude that roughly half of the cars sold in Stevenage and surrounding areas were sold during this time. Because so many automobiles normally are sold during the time that 13 will be on new registration plates, the superstition is expected to significantly impact car dealers in Stevenage. Those selling used cars might benefit, while new car dealers will have to wait for winter sales.


Author: David Newman from Mercedes-Benz Hertfordshire

About Mercedes-Benz Hertfordshire - L & L Automotive

L&L Automotive is the driving force behind a dynamic retail network aimed at enhancing sales and after sales services for the region’s existing and prospective Mercedes-Benz, AMG and smart customers.

Encompassing retail outlets in Bishop’s Stortford, Hertford and Stevenage, the group is operated by L&L Automotive – a company boasting a lengthy and successful history.

L&L’s Mercedes-Benz businesses moved into Hertfordshire in July 2002, when it was selected as one of Daimler UK’s key business partners in establishing a revitalised national retail structure.

L&L Automotive. is a company registered in England and Wales with company number 4415393

VAT No. 794 6047 92

Mercedes-Benz of Stevenage : +44(0)1438 737800

Mercedes-Benz of Bishops Stortford : +44(0)1279 719333

Mercedes-Benz of Hertford : +44(0)1992 514444

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David Newman

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