The children we meet have achieved exceptional things, often when the odds are stacked against them and we wanted to give them a platform to tell people. We want to help celebrate their achievements and their incredible outlook on life.
(PRWEB UK) 25 February 2012
After partnering up with national charity Caudwell Children, Fifteen Digital was invited to Old Trafford, home of Manchester United, on February 15th to assist with the Stoke-born charity’s “I’m Lucky Because…” campaign.
The campaign brought together a group of around 20 Caudwell Children beneficiaries and their parents to discuss why they see themselves as lucky, despite living with a disability. The children were then shown how to upload their ideas onto social media website Twitter, under an account named @imluckybecause.
Fifteen Digital business development manager Sarah Mountford attended the event to help the children “tweet” their views. She was accompanied by Caudwell Children supporters Alex Winters – also a presenter from popular children’s channel CBeebies – and author Mel Sherratt.
Sarah said: “I was really inspired by Caudwell Children’s “I’m Lucky Because…” campaign.
“As well as helping some severely disabled children to find their voice and gain confidence in communicating their ideas, I was also able to meet and get to know the parents who have had to give up so much in order to look after their children, and the whole experience was truly eye-opening.
“It was also great to attend the event and see how Caudwell Children puts its money to use. I think that if even one child out of 20 has been helped, then it will definitely be worth rolling the campaign out into other areas of the UK.”
Caudwell Children provides treatment, therapy, equipment and family support services for sick and disabled children throughout the UK. To date, it has provided services worth over £17 million to thousands of children with over 350 different medical conditions.
Ben Sutcliffe, head of public relations at the charity, said: “Our campaign reflects our efforts to help break down the barriers disabled children often face in society.
“The children we meet have achieved exceptional things, often when the odds are stacked against them and we wanted to give them a platform to tell people. We want to help celebrate their achievements and their incredible outlook on life and hopefully people will be inspired by what they read. It also teaches the children how to use new media forms such as Twitter to get their message across.”
Fifteen Digital provides digital marketing and social media services to clients across the UK from its offices in Stoke and the North East.