"Each of the sponsorships has its own unique benefits and connects our brand name with a greater amount of the public.” - Colby Estes, Chief Marketing Officer of 1-800LoanMart
Los Angeles, California (PRWEB) April 12, 2012
Because of the immense popularity of sports in California and particularly in the greater Los Angeles area, a local title loans lending company, 1-800LoanMart has announced several sponsorships with local sports teams and events highlighted with a deal making them official partners of the Los Angeles Clippers basketball team. Other sponsorships include Front Row Motorsports NASCAR racing team with David Gilliland and Josh Wise; the Lucas Oil Modifieds racing series; Brandon Loverock of the SRL Series; the Perris Auto Speedway; the Los Angeles Dodgers Radio Network; and four Minor League Baseball teams in the California League: the Lake Elsinore Storm, the Lancaster Jethawks, the Modesto Nuts, and the Rancho Cucamonga Quakes.
The sponsorships bring an increased presence of 1-800LoanMart throughout the state of California as well as a greater amount of potential customers for their title loan lending business. 1-800LoanMart is based out of Encino, California and provides title loans for customers who need emergency cash usually for a short amount of time. Title loans are based on the equity of the vehicle and 1-800LoanMart holds the car title throughout the duration of the loan, becoming the temporary lien holder on the vehicle.
1-800LoanMart is now using the sponsorship deals that they have struck with the Los Angeles Clippers, the NASCAR racing team of Front Row Motorsports, the L.A. Dodgers radio network and the rest of their sports related sponsorships to increase their brand recognition throughout the Los Angeles community and beyond.
Says Chief Marketing Officer of 1-800LoanMart, Colby Estes, “Our strategic sponsorships with various sports and sporting events throughout California is meant to increase our relevance in the communities of where the sponsorships are located as well as helping to provide members of those communities with basketball games, baseball games and races along with all of our sponsors. Each of the sponsorships has its own unique benefits and connects our brand name with a greater amount of the public.”
With the Los Angeles Clippers, the sponsorship deal with 1-800LoanMart allows for the company to become integrated with the Clippers website, have commercials and announcements during Clippers games on television and radio broadcasts, signage and logo placements in the STAPLES Center during Clippers home games, appearances on the main big screen during Clippers home games via the text message shout outs, and full logo usage by 1-800LoanMart for online and social media publishing. The deal also will mean that 1-800LoanMart will run the Junior Clippers program and have logos on the basketball jerseys for this inner city youth basketball program. “The partnership with the Clippers allows for us to have our brand more relevant in Los Angeles with the help of the Clippers, but it also allows for us to contribute to the local Los Angeles youth through this fantastic Junior Clippers program,” said Estes.
The new baseball sponsorships that 1-800LoanMart have in place for the 2012 season have recently started now that the new baseball season is underway. With the Los Angeles Dodgers Radio Network sponsorship, 1-800LoanMart will be the predominant sponsor during pregame and postgame coverage of Los Angeles Dodgers games in addition to commercials during breaks in the action of games during the radio broadcast. The deal with the 4 Minor League Baseball teams in the California League will involve in game promotions at several games by the Lake Elsinore Storm, the Lancaster Jethawks, the Modesto Nuts, and the Rancho Cucamonga Quakes as well as signage in the teams’ stadiums.
The auto racing sponsorships by 1-800LoanMart are the most diverse as they are sponsoring an entire team of NASCAR racers, a hot driver from the SRL Series, a rising series sponsored by Lucas Oil, and a racetrack in Perris, California. The deal with Front Row Motorsports means that in five NASCAR races this season, David Gilliland and Josh Wise will feature a 1-800LoanMart themed racecar. The deal with the Lucas Oil Modifieds Series has 1-800LoanMart as the official sponsor for all races during the 2012 Lucas Oil Modifieds season. Their sponsorship with Brandon Loverock means that 1-800LoanMart will be this rising star’s primary sponsor throughout the 2012 SRL Series. Finally, the deal with the Perris Auto Speedway will have 1-800LoanMart as the official sponsor of the entire racetrack for the 2012 racing season.
All these sports sponsorship deals that have been signed by 1-800LoanMart are to enhance their brand name and to make themselves more relevant in various cities and communities across California. 1-800LoanMart spring boarded their sports sponsorships with the partnership with the Los Angeles Clippers and will continue to grow their brand thanks to their new sponsors.