The Boston Globe Help Wanted Section of Sun. Jan. 9 is largest ever published by the paper with 184 pages of ads

Contact: Richard P. Gulla, Public Relations Director, 617-929-3288
Release on January 9, 1998

THE BOSTON GLOBE'S HELP WANTED SECTION OF SUNDAY, JANUARY 11 IS LARGEST EVER PUBLISHED BY THE PAPER WITH 184 PAGES OF RECRUITMENT ADS

Boston - The Boston Globe announced today that its recruitment special section for Sunday, January 11 - called "The Big Help" - will be the newspaper's largest help wanted section ever published on a single day, totaling 184 pages of help wanted ads. The total exceeds by 20 pages the previous record of 164 pages, published just one year ago as last January's recruitment special.
    The Globe's "Big Help" section is the first of two special help wanted advertising sections that the paper publishes annually. The paper's last recruitment special on September 7 contained 144 pages.
   The January 11 section contains 4,527 ads, 20 percent more than last January's section, with some 120 in color. Both the number of ads and the number of color placements are also records for the paper.
   Most of the ads - 75 percent of the linage - fall in the professional help category. But large increases in linage over last January came in the areas of Medical (34 percent), Business (37 percent), Sales (39 percent), and General (62 percent). The increase in overall linage over a year ago is 12 percent.
   Globe officials said help wanted advertising had been strong throughout 1997, as evidenced by the two 1997 special sections, with double digit increases over comparable periods in the previous year. Such advertising reflects a    continuing strong New England economy.
   According to Competitive Media Reporting, an independent firm that audits ad linage, of all help wanted advertising January through November 1997 between Boston's two daily newspapers for daily and Sunday, 79 percent appears in the Globe, and for Sunday only, 92 percent appears in the Globe.
   All Globe help wanted ads also appear in a searchable format on the paper's website at www.careers.boston.com, New England's largest recruitment web site.
   Further, Globe help wanted ads appear on CareerPath.com, a site on the world wide web that features employment ads from nearly 50 newspapers across the U.S. CareerPath.com is one of the largest national employment data bases on the internet.
   The Boston Globe is the nation's 13th largest daily and 9th largest Sunday newspaper in circulation. It is a wholly-owned subsidiary of The New York Times Company, a diversified media company including newspapers, magazines, television and radio stations, and electronic information and publishing.
   The Company publishes The New York Times, The Boston Globe, 21 regional newspapers, and three magazines; operates eight network-affiliated television stations and two New York City radio stations. It also operates news, photo and graphic services; manages news and feature syndicates, and has several electronic publishing and new media activities. It is traded on the New York Stock Exchange under the symbol NYT.
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