Comedian Richard Lewis explores the Net

HOLLYWOOD AND CONVERGENCE DISCUSSED ON "THE CYBER MEDIA SHOW WITH KIM BAYNE"

Program Airs on Traditional Radio in Local Markets November 23 through 29

11/20/98 -- DENVER, CO -- Westwind Educational Broadcasting announced today that Showtime Networks' Jeff Morris and Actor/Comedian Richard Lewis will discuss Hollywood and its role in PC/TV convergence on the next edition of "The Cyber Media Show with Kim Bayne." Program 52 (Hollywood & Convergence) airs on public radio and non-commercial station affiliates in local markets November 23 through 29. For rebroadcast on demand, the program will be archived in streaming audio at http://www.cybermedia.org.

In this week's opening monologue, Host Kim Bayne defines convergence. In Featured Guest segments, Kim and Jeff present an overview of the current trends in convergence, explore the involvement of the entertainment industry in electronic commerce, and discuss whether Hollywood new media will finally bring the TV and the PC together. During Net Highlights, Kim interviews Richard about his recent chat session, his online surfing habits and his unusual perceptions of the online world.  "I'm really not that computer literate," Richard confides. "Listen, I have problems with relationships and I'm constipated, so how easy could this be?"

BACKGROUND
"The Cyber Media Show with Kim Bayne" is a weekly one-hour program dedicated to educating new and seasoned users on how to use the Internet more effectively for personal and business applications. Each week, Host Kim Bayne interviews industry experts about different aspects of the Internet, exploring a variety of issues related to daily and professional use. Programs offer how-to advice for end-users and online marketers, cover recent Internet industry news, and highlight Web sites, products and technology.

DISTRIBUTION AND AVAILABILITY
Debuting on December 1, 1997, the program reaches over two million listeners per week in thirty markets. "The Cyber Media Show with Kim Bayne" is syndicated internationally, airing on traditional broadcast radio in several major US cities, including New York, Philadelphia, Detroit, Atlanta, Cincinnati, and Los Angeles, with border zone affiliates airing in Canada and Mexico. The program is broadcast on one transmitter and three signal translators in New Zealand on the 92 FM Network. Additional affiliates are added on an ongoing basis.

Radio station program directors interested in reviewing "The Cyber Media Show with Kim Bayne" off-air for incorporation into their local program schedules may access the program through the Public Radio Satellite System on Galaxy 3 (right) satellite, Transponder 15C. The feed airs on channel 74.6 and is monaural. "The Cyber Media Show with Kim Bayne" broadcasts each Friday at 11:00 AM Pacific Time (12:00 PM Mountain, 1:00 PM Central, 2:00 PM Eastern). The program is free to most stations, but each station must license the feed before air. Spaces are provided to stations for local sponsorship spots. Station promotional support is provided through a variety of print, broadcast and online media.

Listeners interested in hearing "The Cyber Media Show with Kim Bayne" on traditional broadcast radio are encouraged to contact the Program Director at their local public radio station affiliate to inquire about air times or to request the program. Companies and patrons of public radio are encouraged to support local programming by underwriting weekly broadcasts of "The Cyber Media Show with Kim Bayne" in their area. A directory of eligible radio station affiliates is on the Web at http://www.npr.org/members/.

"The Cyber Media Show with Kim Bayne" is a PointCast Connections Webcaster, broadcasting each week via the Kim Bayne Connection. The Kim Bayne Connection includes links to weekly radio program abstracts and streaming audio archives, published industry articles, and Kim Bayne's Marketing Lists on the Internet (directory). Network subscribers can receive the Kim Bayne Connection by personalizing their PointCast channels menu or clicking on the "Get PointCast Connections" button located at http://www.cybermedia.org.

Previous editions of "The Cyber Media Show with Kim Bayne" are archived on the World Wide Web in streaming audio for rebroadcast-on-demand at http://www.cybermedia.org.

NATIONAL UNDERWRITING AND ENDORSEMENT
Corporate funding for "The Cyber Media Show with Kim Bayne" is provided in part by Talkway, Inc. (http://www.talkway.com), offering 20 million Internet users navigation-enhanced Web access to over 35,000 mini-communities on the Web.

Promotional support is provided in part by Internet Wire (http://www.internetwire.com), creators of customized information services for public relations.

"The Cyber Media Show with Kim Bayne" is endorsed by the Business Marketing Association (http://www.marketing.org), a not-for-profit association that helps give business professionals the tools they need to stay competitive.

HOST BIOGRAPHY
Kim M. Bayne hosts the syndicated radio talk show "The Cyber Media Show with Kim Bayne," an hour-long look at Internet use, marketing strategies and tactics, airing weekly on both traditional public radio in thirty markets and in streaming audio on the Web. She is author of the highly acclaimed and best-selling book "The Internet Marketing Plan: a practical handbook for creating, implementing and assessing your online presence." A former high tech marketing executive, Ms. Bayne writes for several industry publications including Advertising Age, Business Marketing, Internet Marketing & Technology Report, and Internet & Electronic Commerce Strategies. Her Web tips, ideas for an effective Internet presence, appear regularly at the NetMarketing Web site.

A recipient of association and industry awards in copywriting, product marketing and public speaking, Ms. Bayne possesses a well-rounded background in a variety of disciplines, including hands-on and management experience in every aspect of high tech marketing communications on both the agency and client sides. Prior to her current career path, she was a marketing communications consultant for Fortune 500 companies and high tech start-ups, specializing in media relations and Internet marketing planning and execution. In previous positions, she managed advertising creative, planning and placement, collateral development and distribution, direct response campaigns, media/public relations, and trade show planning and logistics, to name a few areas of responsibility.
As the founder and moderator of HTMARCOM, the original Internet listserv for high-tech marketing communications discussions, Ms. Bayne presented at Jim Sterne's groundbreaking "Marketing on the Internet" seminars in mid-1994, the world's first Internet marketing seminar series. Her influence as an Internet marketing pioneer has been documented in more than two dozen books and numerous magazine articles, including "Online Marketing Handbook" by Dan Janal and "World Wide Web Marketing" by Jim Sterne. Ms. Bayne is a popular conference speaker, lecturing at such international venues as Internet World Hong Kong and Internet World Philippines, and on such prestigious campuses as the University of California Los Angeles. She has been online since 1981 and her Masters degree is in computer resources management. For more information, visit her Web sites at http://www.wolfBayne.com and http://www.cybermedia.org.

Host Kim Bayne is scheduled to appear at these upcoming events:

PRODUCTION AND SYNDICATION
"The Cyber Media Show with Kim Bayne" is produced by Westwind Educational Broadcasting and distributed by the Westwind Broadcast Network, both owned and operated by Westwind Studios Corporation, headquartered in Denver, Colorado. As a member of the National Association of Broadcasters, Westwind specializes in program creation, marketing, production and distribution, and radio station and network spot creation and placement. Westwind is a licensed producer of programming and distributes recorded and live program feeds via the public radio satellite system and ABC/Capital Cities Distribution Hub. Westwind Studios Corporation can be found on the Web at http://www.wstudios.net.

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Contact: Kevin France, Westwind Studios Corp.,
Voice: 888-445-8696 or 303-745-5832,
Email: kevin@wstudios.net;

Or

Contact: Kim Bayne, "The Cyber Media Show with Kim Bayne,"
Voice: 719-593-8032,
Email: kim@wolfBayne.com