BELLALINGERIE ADDS NEW MAKEUP LINE--A WINNING COMBINATION

February 10, 2000 -- BellaLingerie.com,theaward-winning Internet site for distinctive designer lingerie and intimate luxuries, has formed a new partnership with Deborah Price, "makeup artist to the stars," to launch a new product line featuring the exclusive quality of Deborah Price's makeup. The new products will be available at www.bellalingerie.com.

BellaLingerie.com CEO Danielle Baarman, takes pride in her company's commitment to both beauty and quality. Showcasing a woman's femininity in a tasteful manner offers unique challenges not encountered by other entrepreneurs.

The success of their site has not gone unnoticed. BellaLingerie.com was recently presented with the "Sexy Six" -- an award given by IgnForMen.com, to the top six lingerie sites on the Internet.

"We offer the best-selling items from the world's top designers," says Baarman. "We look for items that are unique, and offer a variety of styles to compliment every woman -- from petite to full-figured -- all below retail price."

Adding the makeup line further carries their vision for making women feel beautiful. "Deborah has been in the makeup business for many years, and has an overwhelming demand for her makeup. Her client base includes Cindy Crawford, Celine Dion and Mel Gibson, to name a few. The makeup featured on the web site will compliment any skin tone, and like our lingerie, will come beautifully packaged, so you will know you're getting something special."

BellaLingerie.com is one of only a handful of Web sites that emphasize high designer quality in its lingerie. BellaLingerie.com also offers the most designers under one roof. The site chooses product lines that include designers from many parts of the world, including Italy, France, Canada and California.

Shopping at BellaLingerie.com is simple. For those wishing to give a gift of lingerie or makeup, BellaLingerie.com offers both gift-wrap and a card for ease in giving. BellaLingerie.com also has a flexible return policy, including the convenience of an 800 number for customer assistance.

For more information on how to pamper yourself or your Sweetheart, drop by and browse a while at www.bellalingerie.com. You will both be glad you did.